Senior Director of Growth Marketing, Salt Security
API threat security
Be an early applicant
API threat security
101-200 employees
Be an early applicant
101-200 employees
Company mission
To protect every API in the world.
Role
Who you are
- The ideal candidate will have hands-on demand generation and marketing operations experience at a B2B software company, be a creative thinker who is results-driven, enjoy complex problem solving, thrive on owning the process from beginning to end, and love working with sales teams
- 10+ years of digital marketing experience in B2B tech – security experience preferred. Intimacy with our core tech stack (SFDC, Marketo, Google Analytics, Google Ads) is essential and other digital tools (e.g., 6Sense) are strongly preferred
- Exceptional communication and collaboration skills – at the executive level, with peers and cross-functional teams, and as the leader of the broader demand gen team. You must be able to clearly articulate ideas, frame problems, and offer guidance and solutions that grow our team’s skills
- Strong analytical skills across the full pipeline and digital program analysis, with a proven track record for using data to tune digital programs, optimize performance across the web and outside programs, and determine ongoing investments
- Familiarity with global privacy laws as related to marketing activities is a strong plus
- Ability to thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, and not afraid to take risks
- Ability to execute quickly while remaining detail-oriented and delivering with high quality
- Ability to operate and excel at strategic as well as tactical levels
What the job involves
- You will lead all aspects of demand generation, creating a world-class demand gen machine that creates qualified leads and sales revenue across multi-channel programs
- You have a talented team that spans digital marketing, campaigns, marketing operations, and events – your role is to stitch together a holistic view and deep analysis of pipeline and demand gen programs to tune and create new business opportunities for Salt Security
- Develop and execute our digital marketing strategy, defining the program mix and executing comprehensive, multi-touch integrated demand generation programs that drive and accelerate pipeline, account acquisition, and penetration
- Build a dynamic and holistic view of our pipeline success, with clear conversion, invest-to-pipe data, and ROI analysis to identify patterns of success and opportunities to tune program choices to enhance and accelerate pipeline creation
- Surface critical insights on a weekly basis that executives can use to understand our prospect base, our strongest campaigns, and where we need to tune our approach
- Inspire and guide our talented demand gen team with clear communications and crisp insights, growing their skill base and helping to integrate their collective activities
- Drive collaboration among demand gen, product marketing, channel, BDR, and sales teams to focus team effort on the most impactful activities
- Provide feedback as needed on messaging and verbiage for online ads, nurture emails, and other digital campaigns
- Grow our website analysis capabilities, with contractors if needed, to illuminate web visitor journeys, suggest content changes, testing options, and other opportunities enhance our website visitor experience
- Refine our targeting, messaging, campaigns, and programs for specific industries, personas, and use cases based on pipeline insights
- Work with corporate events and field marketing team to ensure a robust approach to pre-show and post-show outreach and execution
- Ensure cohesion between campaign execution and BDR follow-up to maximize program results
- Collaborate with and help shape channel marketing efforts
- Enhance our sourcing, attribution, nurturing, lead routing, and other processes to accelerate pipeline
Our take
In today’s digital economy, APIs are the direct gateway to companies' most important data and assets. Almost all businesses are subject to API-related security issues, and they need to mitigate the risk of rising attacks. Salt Security has developed an API threat protection solution using machine learning and artificial intelligence.
CEO Roey Eliyahu is the pioneer behind the company's market-only patented security solution, which differentiates it from other security service offerings. Eliyahu's achievements and dedication to API security prompted his inclusion in the 2021 Forbes 30 Under 30 Enterprise Technology listing.
API abuses have gone from an uncommon to one of the predominant attack vectors for cybercriminals looking to breach a company's security. The sophistication of these attacks has increased in step with their prevalence. Salt Security will need to continually innovate to stop API attackers from succeeding. Its recent launch of Pepper, an AI-powered knowledge-based assistant for API security is an example of how the company will facilitate wider access to its services.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2022
$140m
SERIES D
May 2021
$70m
SERIES C
Total funding: $270.2m
Company HQ
Palo Alto, CA
Leadership
Roey Eliyahu
(Co-Founder & CEO)Roey worked in the Israeli Defense Force for over 3 years in Cyber Security, before working at Cigol Digital Systems for a year. They left this role as CTO of Eshkol College - which they founded - in December 2015 to co-found Salt Security the following January.
Michael Nicosia
(Co-Founder & COO)Before co-founding Salt, they served as the COO of Adallom. Prior to that, they were the Vice President of Sales at AppSense and Liquid Enquiries and also a Senior Director at Citrix Systems.
Share this job
View 2 more jobs at Salt Security