Senior Product Manager, Firework
$150-170k
+ Equity
Office located in San Mateo, CA
Video-based eCommerce platform
Be an early applicant
Video-based eCommerce platform
201-500 employees
Be an early applicant
$150-170k
+ Equity
Office located in San Mateo, CA
201-500 employees
Company mission
To revolutionize commerce by bringing the power of video to every digital experience, fostering deeper human connections between brands and shoppers.
Role
Who you are
- Bachelor’s degree in computer science, business, or related field. Advanced degree a plus
- 5+ years of Product Management experience, ideally with some experience in a growth-stage startup environment with a track record of building and scaling 0-to-1 products
- Strong, hands-on experience building and scaling video products and working with B2B enterprise customers, ideally retailers, brands, or commerce platforms
- Proven project and program management skills
- Strong data analysis skills with the ability to gather and interpret data to drive product decisions and measure success metrics
- Excellent communication skills (listening, speaking, presenting) with the ability to clearly influence all technical and non-technical levels of the organization
- Advanced technical aptitude and able to work closely with engineering teams on APIs, architecture, video infrastructure, integrations, data, and platform capabilities
- Advanced knowledge of AI and emerging technology and curiosity about how AI will reshape video creation, livestream production, personalization, and commerce
- Start-up entrepreneurial mindset and thrives in a hands-on team-oriented environment
- Must be fluent in English and Mandarin
- We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past
What the job involves
- Are you obsessed with building products customers love?
- We are looking for an entrepreneurial-minded Sr. Product Manager with deep commerce product experience to lead the strategy, development, and evolution of Firework’s livestream commerce product
- Own the strategy, roadmap, development, and delivery of livestream commerce products, features, and experiences from concept through launch and continuous optimization
- Conduct user research, market trends, competitive intelligence, and customer interviews across livestream commerce, social commerce, video platforms, creator tools, and emerging AI-power video experiences to identify opportunities and better understand user needs and pain points for continuous product improvement
- Collaborate and build consensus with Sales, Marketing, and Customer Success on go-to-market strategies for product launches, ensuring successful adoption and market penetration
- Prioritize product features and enhancements based on customer needs, technical feasibility, and business impact. Make and influence data-driven decisions to guide the product development process
- Explore how AI can transform commerce, including content creation, host assistance, moderation, personalization, product recommendations, audience engagement, localization, and automation
- Monitor, track, and analyze product performance metrics, including usage data, customer feedback and financial KPIs to measure the success of product initiatives. Use insights to iterate on product features and improve business outcomes
- Serve as the internal subject matter expert and the voice of the customer, helping shape Firework’s broader video commerce strategy
Our take
Live-streamed shopping has long been popular in China. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presale's campaign on Taobao Live generated an impressive $7.5B in total transaction value. Firework is helping to bring these kinds of video-based eCommerce experiences to a Western audience with a smart commercial strategy.
Originally launched as a standalone social platform featuring swipe-able web stories, Firework made a strategic shift towards a more streamlined B2B model. It now provides services to partners by granting them access to its video technology infrastructure, enabling them to effortlessly launch diverse and interactive shippable videos on their respective websites. The outcome of this pivot has paid off, with Firework emerging as the leading global platform of its kind.
The real money in shoppable videos is ultimately live-streamed experiences, which are still not landing for American audiences. Despite this, Firework’s more complete offering, including the ability to directly collect consumer data and learn about a shopper’s behaviour, means that American brands are giving the startup business ahead of this anticipated cultural shift.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES B
Mar 2021
$55m
SERIES A
Total funding: $270.3m
Company HQ
Downtown, San Mateo, CA
Leadership
Vincent Yang
(Co-Founder & CEO)Previously founded EverString which was acquired by ZoomInfo. Before that, worked as an Investment Manager at Summit Partners and before that as an Analyst in J.P. Morgan's Investment Banking team.
Jerry Luk
(Co-Founder & COO)Previously co-founded Presdo where they served as CTO. He also spent nearly 4 years at Edmodo as the Head o f Business Strategy, Mobile and was the creator of LinkedIn Mobile.
Rick Zhuang
(CTO)Prior to joining Firework in 2020, Rick was the Head of Engineering at Tmall New Retail at Alibaba Group. He was also the Director of Engineering at Tencent and a Tech Lead/Senior Relevance Scientist at Yahoo!
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