Senior Performance Marketing Manager, Staffbase
$124.2-146.1k
+ LTIP + Equity
More information about location
2-3 days a week in office (Tribeca, NY)
Employee communications platform
Job no longer available
Employee communications platform
501-1000 employees
Job no longer available
$124.2-146.1k
+ LTIP + Equity
More information about location
2-3 days a week in office (Tribeca, NY)
501-1000 employees
Company mission
To empower communicators worldwide.
Role
Who you are
- Previous experience and comfort in owning the implementation & execution of paid campaigns within a B2B, SaaS, or digital agency environment
- Prior experience in search advertising (Google) and social media advertising (LinkedIn, Facebook)
- Experience with working on accounts lists on Salesforce
- Strong analytical skills with the ability to make sense of data and to analyze complex user journeys. Previous experience using 6Sense and other ABM platforms are a big plus
- Ownership and motivation to lead strategic level projects and present your findings to stakeholders across the business
- Experience working with cross-functional teams across marketing and sales
- Curiosity and passion about all things ABM, growth, digital marketing
- Strong desire to quickly understand our industry, needs and challenges of prospective buyers of Staffbase to know what content / copy would resonate with them
- Strong copywriting and verbal communication skills in English
What the job involves
- As our Senior Performance Marketing Manager for the North American market, you will play a crucial role in the continuous growth of our customer acquisition
- You will own and develop ABM strategies to nurture B2B accounts through paid activities across the marketing funnel, refining channel selection, campaign execution, and target setting
- If you value autonomy, opportunities for growth, and the willingness to learn and apply the most advanced ABM tactics and strategies, this role is for you!
- By joining the global Digital Marketing team, you will have the opportunity to work with a team of full-stack performance marketers but also actively work with the regional marketing teams and sales, on topics like, accounts nurturing, content & event promotion, ABM analyses
- Planning, implementing, and executing B2B paid campaigns across Paid Search (Google), Display (6Sense ideally) and Paid Social (YouTube, LinkedIn and Meta)
- Further developing and executing our ABM strategy
- Use ABM analytics software to analyze how accounts behavior is influenced by performance marketing campaigns
- Be able to analyze complex user journeys where most of the touchpoints are impressions, views and social interactions, rather than clicks
- Monitoring and analyzing campaign metrics and reporting to find new opportunities for growth
- Creating and testing copy, creatives and ad form
- Staying up-to-date on the latest performance marketing tactics, trends, and best practices
- Developing new and relevant skills that help you grow within your role
- Become the topic expert for all things performance and ABM across the company, and the got to person for everything performance marketing for NA
Our take
With modern teams spread across offices, countries, and time zones, companies need reliable ways to keep everyone connected. Enter Staffbase, the first AI-native employee experience platform, that delivers an employee app, intranet, email, SMS, digital signagfee and Microsoft 365 integrations all in one place.
With more than 2,000 customers worldwide, including Adidas, Toyota, DHL, and Sephora, Staffbase is helping organisations build stronger, more aligned workplaces. Its tools make communication simpler, and collaboration easier, by giving people the information they need quickly. One notable innovation by the company was "Employee AI", which is built on trusted data and designed to make AI genuinely useful for every employee.
With such strong momentum, industry recognition, and a partnership with Microsoft's Azure OpenAI Service, Staffbase is very much ready for the future. It continues to roll out new features: like a mobile-first AI assistant that helps employees complete tasks, smarter content governance, and prompt-based tools to help teams create high-quality content faster.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2022
$119.7m
SERIES E
Mar 2021
$145m
SERIES D
Total funding: $318m
Company HQ
Altchemnitz, Chemnitz, Germany
Leadership
Martin Böhringer
(CEO & Co-Founder)Previously co-founded productivity app builder startup Hojoki, serving as CEO before co-founding Staffbase in 2014.
Lutz Gerlach
(COO & Co-Founder)Before Staffbase, co-founded and served as COO of Hojoki.
Frank Wolf
(President & Co-Founder)Previously worked in Social Technologies and Collaboration for T-Systems Multimedia Solutions (T-Mobile), following seven years as a Manager for Accenture.
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