Senior Performance Marketing Manager, Staffbase
$124.2-146.1k
+ LTIP + Equity
More information about location
2-3 days a week in office (Tribeca, NY)
Employee communications platform
Be an early applicant
Employee communications platform
501-1000 employees
Be an early applicant
$124.2-146.1k
+ LTIP + Equity
More information about location
2-3 days a week in office (Tribeca, NY)
501-1000 employees
Company mission
Staffbase's mission is to unite companies and their employees behind a common purpose.
Role
Who you are
- Previous experience and comfort in owning the implementation & execution of paid campaigns within a B2B, SaaS, or digital agency environment
- Prior experience in search advertising (Google) and social media advertising (LinkedIn, Facebook)
- Experience with working on accounts lists on Salesforce
- Strong analytical skills with the ability to make sense of data and to analyze complex user journeys. Previous experience using 6Sense and other ABM platforms are a big plus
- Ownership and motivation to lead strategic level projects and present your findings to stakeholders across the business
- Experience working with cross-functional teams across marketing and sales
- Curiosity and passion about all things ABM, growth, digital marketing
- Strong desire to quickly understand our industry, needs and challenges of prospective buyers of Staffbase to know what content / copy would resonate with them
- Strong copywriting and verbal communication skills in English
What the job involves
- As our Senior Performance Marketing Manager for the North American market, you will play a crucial role in the continuous growth of our customer acquisition
- You will own and develop ABM strategies to nurture B2B accounts through paid activities across the marketing funnel, refining channel selection, campaign execution, and target setting
- If you value autonomy, opportunities for growth, and the willingness to learn and apply the most advanced ABM tactics and strategies, this role is for you!
- By joining the global Digital Marketing team, you will have the opportunity to work with a team of full-stack performance marketers but also actively work with the regional marketing teams and sales, on topics like, accounts nurturing, content & event promotion, ABM analyses
- Planning, implementing, and executing B2B paid campaigns across Paid Search (Google), Display (6Sense ideally) and Paid Social (YouTube, LinkedIn and Meta)
- Further developing and executing our ABM strategy
- Use ABM analytics software to analyze how accounts behavior is influenced by performance marketing campaigns
- Be able to analyze complex user journeys where most of the touchpoints are impressions, views and social interactions, rather than clicks
- Monitoring and analyzing campaign metrics and reporting to find new opportunities for growth
- Creating and testing copy, creatives and ad form
- Staying up-to-date on the latest performance marketing tactics, trends, and best practices
- Developing new and relevant skills that help you grow within your role
- Become the topic expert for all things performance and ABM across the company, and the got to person for everything performance marketing for NA
Our take
Since launching in 2014, Staffbase has grown into a major name in the internal communications niche. Its platform is used by the likes of Samsung, ALDI, DHL, and Domino’s to create branded, mobile-first communication and information sharing tools which can access a company’s intranet from anywhere.
Staffbase has managed to set itself apart to some extent from the range of other internal communication apps like Slack and Teams by focusing on building a product tailored towards dedicated internal communication teams, rather than taking a more general approach.
This is proving to be a good decision as, with the shift to remote and hybrid working, the last few years have seen Staffbase gather serious momentum. A 2021 merger with Canadian competitor Banantang has been followed up by a series of major funding rounds and a rise to unicorn status. As well as this, it’s been expanding its own product portfolio through a number of strategic acquisitions as it looks to stay ahead of the competition.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2022
$124.5m
SERIES E
Mar 2021
$145m
SERIES D
Total funding: $324.9m
Company benefits
- Financial Benefits: Let’s talk about money – all Staffbase employees get stock options granted (ESOP). When the company wins, you win, too. Additionally, we offer country-specific pension plans to all employees.
- Health@Staffbase: We care about your physical and mental health. Staffbase provides mental health resources with certified clinicians via phone, email, chat, and video. Beyond healthy snack options, drinks, and dynamic workspaces, we also offers free sports courses.
- Ongoing Learning: We thrive on personal and professional growth. Every employee gets €1,800/$2,200/£1,650 per year to spend on education.
- Parental Leave: We recognize that one of the most special events in an individual's life is the birth or adoption of a child. We offer paid parental leave options for all employees.
- Flexibility: When it comes to your personal life, it’s not our place to dictate your schedule. We offer flexible work from home as well as full-time and part-time options.
- Generous Vacation Policies: Taking time off is important. We want you to take vacation and give your body and mind a break when you need it.
- Fun Stuff: From virtual art nights to scavenger hunts: there are no limits when it comes to fun team building activities at Staffbase. Once a year, we all gather for THE ONE BIG internal event: Staffbase Camp.
- Giving Back: Giving back is important to us. Every employee can volunteer one day per year at an organization of choice. On top, Staffbase contributes with a donation.
- Lease a Bike: We offer our employees loaned bicycles and cyclists' safety equipment as a tax-free benefit. It’s an initiative to promote healthier journeys to work and to reduce environmental pollution. This benefit is currently available in Germany, UK, and the Netherlands.
Company HQ
Altchemnitz, Chemnitz, Germany
Leadership
Martin Böhringer
(CEO)Previously co-founded productivity app builder startup Hojoki, serving as CEO before co-founding Staffbase.
Lutz Gerlach
(COO)Before Staffbase, co-founded and served as COO of Hojoki.
Frank Wolf
(President)Previously worked in Social Technologies and Collaboration for T-Systems Multimedia Solutions (T-Mobile), following seven years as a Manager for Accenture.
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