Social Media & Community Manager, The Block

• We’re looking for someone who has:3+ years of experience in social media and/or community management, preferably in crypto, media, or tech
• Deep understanding of the crypto space and its audiences (Twitter, Discord, Telegram culture)
• Proficiency in social content creation including headlines, memes, captions, and short-form video ideation
• Strong communication skills and ability to speak confidently in a brand voice across platforms
• Experience using analytics tools and performance dashboards to inform decisions
• Excellent organization and self-motivation — comfortable in a fast-paced, remote environment

Desirable

• We’re looking for a Crypto-Native Social Media & Community Manager to join our Brand & Media team. In this role, you will be responsible for growing and engaging our audience across key social platforms, amplifying editorial and video content, and building The Block’s presence as a leading voice in crypto conversations
• This is both a tactical and hands-on role that will require strategic planning, content creation, community interaction, analytics reporting, and real-time trend monitoring
• Content Strategy: Work with key stakeholders to design and implement a comprehensive, cross-platform social strategy for The Block
• Brand Awareness: Routinely share highlights from The Block’s research and reporting with major media publications to develop in-house talent
• Content Scheduling: Develop and maintain a content calendar to track upcoming content releases and product announcements
• Audience Growth: Grow high-quality, crypto-interested followers through consistent content, and drive engagement across channels
• Channel Optimization: Repackage and publish editorial, research, and video content across social channels (X/Twitter, LinkedIn, Instagram, YouTube, TikTok) to maximize reach and engagement
• Community Engagement: Cultivate an active, loyal community by responding to comments, hosting live interactions (Spaces, AMAs), and surfacing user-generated content
• Analytics & Performance Reporting: Track engagement metrics and audience growth; compile monthly recaps with insights and recommendations
• Trend Monitoring & Reactive Posting: Stay on top of breaking news, memes, and sentiment in crypto culture to produce timely, relevant posts
• Editorial Feedback Loop: Collaborate with writers and video producers to suggest story formats and growth initiatives that are optimized for social media consumption
• Partnerships & Cross-Promotion: Coordinate giveaways, collabs, and cross-promotions with crypto creators, brands, and events
• Reputation Management: Monitor and respond to misinformation, or sentiment shifts across channels, working with editorial and leadership as needed
• Tools we use: Slack, Adobe CS, Figma, Megaphone, Twitter/X Analytics, YouTube Studio, ChatGPT, Trint, Epidemic Sounds, Dropbox, Riverside
• What Success Looks Like:
• After 3–6 months in this role, you will have: Designed and implemented a cross-platform social strategy
• Increased social engagement and follower growth across priority platforms. Maintained a consistent publishing cadence and strong brand voice
• Created a performance dashboard and delivered insightful monthly recaps
• Built an active and responsive community presence on at least two platforms
• Collaborated cross-functionally with editorial, research, and partnerships teams