Marketing Operations Manager, ZipRecruiter

• 7+ years experience in relevant media buying/ad-tech/publisher network management
• 4+ years of experience creating queries and analysis with data tools like MySQL, Postgres, Databricks, etc
• Deep knowledge of data structures and attribution models

Desirable

• The Sr. Analyst, Marketing Operations will take full strategic, operational, and budget ownership of one or more of our channels. The goal is to grow and optimize these channels utilizing data driven decisions
• As the newest voice for these marketing channels, you’ll be owning strategic initiatives and partnerships. This role involves expertly analyzing data, projecting outcomes, justifying decisions, and presenting performance metrics to executive teams
• Driving traffic acquisition and managing digital marketing campaigns across various publisher platforms similar to SEM, Facebook, and display/RTB, with a focus on job advertising
• Implementing robust measurement and attribution systems to track and optimize performance against key performance indicators
• Analyzing raw data to extract actionable insights, leveraging advanced SQL skills for in-depth analysis
• Transforming analytical findings into compelling executive narratives and reports
• Advising on the application and development of digital marketing technologies, including cookies and click tracking
• Taking full ownership of marketing projects, striving to become the go-to expert in supported marketing channels