Marketing Lead, inploi

• You know what it means to be the first marketer and you are energised by it
• You are AI-native. You use AI tools daily to research, draft, build, and iterate. You can operate at the output of someone with a team because you compound your effort with AI
• You think in positioning frameworks and campaign metrics
• You can articulate why a buyer should care about inploi in one sentence and back it up with proof
• You write well. Clear, considered, and sharp. You can draft a case study, a sales one-pager, and a product launch post in the same afternoon, not sacrificing quality for speed
• You can manage an agency to support content creation
• You understand that marketing is trust infrastructure for sales. You have seen or built an earned-first approach where content earns attention before outreach asks for it
• You have worked intimately with sales teams. You see sales and marketing as integrated, not distinct, functions. You know what enablement actually means. Not a slide deck that sits in a folder. Materials that reps reach for because they work
• You have a point of view on B2B go-to-market in 2026. You know that buyer trust is the scarce resource, and that the best marketers build systems, not just campaigns
• You have ownership. You close the loop and hold yourself to a high standard
• You communicate clearly

Desirable

• You will be our first full time marketing hire. You will be one of the most significant hires we’ll make this year, joining on the back of our first institutional funding round to invest in scaling. You will own positioning, messaging, and the systems that turn inploi's product into sales pipeline
• You will define how we talk about inploi. You will package features into stories that resonate with talent leaders. You will build the proof and ROI library, enablement materials, and content that our sales and customer success teams use daily. You will own the website, customer case studies, and product storytelling. This will require someone with a desire to grow a team over time, but be very hands-on to drive revenue for the next 12 months
• You understand AI has commoditised outreach and technology is no longer a moat. Instead, distribution, trust, and data are how you win. You will understand how to hear the voice of the customer and broadcast it to the market, helping inploi cut through the noise. You will build the earned-attention engine that makes outbound convert and drives the inbound that compounds
• You will also be excited to build the function. A Content Marketing Manager and Events/Community Manager will follow. You will shape those roles, hire well, and set the standard for how marketing operates at inploi
• Your work will span:
• Positioning and messaging for product launches, features, and the platform as a whole
• Sales and CS enablement. Battle cards, objection handling, proof points, competitive intelligence
• Case studies, customer stories, and the proof library that builds buyer confidence
• Website content, product pages, and lifecycle nurture
• Product storytelling. Translating what we build into language buyers care about
• Content strategy that earns trust and generates intent signals for sales
• Launch planning and execution for major product releases

• An intro chat with Alex, our co-founder and CPO, about the role, the function, and your approach to marketing
• A deep dive into your past work. Bring examples of positioning, enablement, or content you are proud of
• A practical exercise. We will give you a real inploi scenario and ask you to draft positioning and a short enablement asset
• A conversation with another co-founder, about values and team fit