Editorial Creative Director, Outside
$90-115k
Active lifestyle content hub
Open for applications
Active lifestyle content hub
201-500 employees
Open for applications
$90-115k
201-500 employees
Company mission
To inspire and enable people to discover that life is best spent outside experiencing healthy, connected, and fulfilling lives.
Role
Who you are
- 8+ years proven experience in creative direction for high-volume print and digital media
- Expert proficiency in design platforms such as Adobe Creative Suite, Ceros, and Webflow
- A strong portfolio showing your range across print and digital and extensive background in photo shoot production, logistics, and art direction
- Experience managing photo and design budgets and external vendors
- Ability to work cross-functionally with Video, Product, and Audience Development teams
What the job involves
- The Editorial Creative Director will lead the visual identity and creative strategy for Outside Magazine and digital editorial platforms
- This role is responsible for overseeing design, photography, and illustration to ensure a cohesive and market-leading brand presence across all channels
- Within 1 month, you will:
- Onboard with the Editorial, Video, and Audience Development teams to understand current workflows
- Review existing brand assets, including magazine archives, web superfeatures, and newsletter designs
- Establish working relationships with production partners to ensure smooth operations and deadline compliance
- Assume ownership of the photo and design budget management processes as well as freelancer and photographer relationships, as needed
- Within 3 months, you will:
- Direct and ideate the visual approach for cover shoots and in-book features for the 2027 magazine cycle
- Spearhead visual design for web superfeatures using platforms like Ceros and Webflow
- Collaborate with Audience Development to create newsletter templates and social media assets for brand cohesion
- Lead the creation of branding badges for annual tentpoles like Travel Awards and Gear of the Year
- Within 6 months, you will:
- Launch a centralized photo hub/system for cross-brand sourcing from professional photographers
- Partner with the product team on comprehensive site design across the Outside Inc. network
- Integrate video assets into the standard editorial visual system
- Successfully design and launch a new line of Outside brand merchandise
Our take
Keeping people connected is among the many benefits of the digital world. Outside - formerly known as Pocket Outdoor Media - provides digital content for outdoor enthusiasts and athletes to find events, trade tips, and easily find the lifestyle content that is right for them.
Outside brings together a variety of traditional brands as well as additional content to create a complete user experience. Through its site, users can access meal plans, gear reviews or even online courses, as well as find the latest developments in any outdoor recreational or competitive activity.
The value of digital content is growing at an impressive rate, as is the target audience for Outdoor's content, as the popularity of outdoor activities is on the rise. As the market continues to grow, the company finds itself in a promising position for future growth, and it will be interesting to see what it focuses on next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2021
$150m
SERIES B
Jul 2020
$14m
SERIES A
Total funding: $164m
Company benefits
- Equity: we believe that all employees are owners and that we all contribute to the success of the company
- Comprehensive benefits package: Health, Dental, Vision, Life & AD&D, and more!
- Flexible time away: we believe in both the importance of working hard AND taking time to refresh and rejuvenate
- Learning & development: we put employees first and provide resources for personal and professional advancement
- Fringe benefits: cell phone reimbursement, fitness and ClassPass access, commuter program, etc
Company HQ
Downtown, Boulder, CO
Leadership
Robin Thurston
(Founder & CEO)Former CEO of Helix and Pocket Outdoor Media. They also worked at Under Armour as an EVP and Chief Digital Officer.
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