Commercial Manager of Advertising, Booking.com
EMEA, Display Advertising/Travel Media
More information about location
Leading travel accommodation and experiences marketplace
Be an early applicant
Leading travel accommodation and experiences marketplace
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
Booking.com's mission is to make it easier for everyone to experience the world. They do so by offering a platform that connects every part of a trip – from a great place to stay to getting there, getting around, seeing the sights and sampling local life.
Role
Who you are
- The ideal candidate will have a strong background in digital media, travel, and ad sales, coupled with the ability to lead a team, streamline operations, and drive commercial success
- If you're passionate about managing teams, optimizing sales processes, and delivering impactful advertising solutions, this is the role for you!
- 8+ years in digital media sales, with a focus on display advertising and a preference for experience in the travel or hospitality industry
- Proven success in managing and leading high-performing sales teams
- Strong understanding of digital advertising formats (e.g., Display, Mobile, Native, Programmatic, Social, Data-driven marketing)
- Proficiency in CRM platforms (e.g., Salesforce) and analytical tools (e.g., Excel)
- Demonstrated ability to develop and execute sales strategies, drive revenue growth, and maintain long-term client partnerships
- Experience in streamlining sales processes and managing cross-functional coordination
- Excellent verbal and written communication skills, with the ability to present to senior stakeholders and manage client relationships
- Multilingual abilities, especially in Spanish or other EMEA languages, are a strong advantage
What the job involves
- The Commercial Manager Display EMEA will be responsible for overseeing the growth of Booking.com's Travel Media Network across the EMEA region, focusing on driving both on-site and off-site display advertising solutions
- This role involves managing a high-performing sales team, coordinating the sales process, and ensuring the seamless execution of advertising strategies
- The role reports into the Sr Commercial Manager Advertising, based in Amsterdam
- Leadership & Team Management: Lead and manage the EMEA display advertising sales team, providing direction, mentorship, and performance management to ensure the achievement of sales targets. Oversee team workflows, prioritize initiatives, and ensure smooth coordination across departments
- Sales Process Coordination: Develop and implement efficient sales processes to streamline interactions between clients, sales teams, account management, and ad operations. Ensure timely and successful execution of all client campaigns by coordinating resources and maintaining strong interdepartmental communication
- Drive Sales Growth: Manage the overall sales pipeline and forecasting across the EMEA region, ensuring the team meets and exceeds quarterly sales targets for both on-site and off-site display advertising. Facilitate the development of new business opportunities and maintain high lead generation
- Client Relationships: Oversee the team’s client relationships, focusing on building and maintaining long-term partnerships with top travel and hospitality brands. Ensure the delivery of personalized, data-driven advertising solutions that meet clients' objectives and enhance ROI
- Sales Strategy & Planning: Collaborate with senior management to define the EMEA sales strategy, set team objectives, and establish account management best practices. Ensure that high-value clients have clear account plans, including periodic business and performance reviews
- Collaboration & Cross-functional Coordination: Work closely with internal teams, including Account Management, Ad Operations, and Marketing, to ensure the seamless delivery of campaigns. Foster a collaborative culture within the team, encouraging the sharing of insights and strategies to drive growth
- CRM and Reporting: Oversee the team’s use of CRM tools to manage client accounts, ensuring accurate data entry, and providing regular performance updates to senior management. Lead efforts to optimize the CRM process, ensuring transparency and accountability within the team
- Internal Education and Representation: Spearhead internal education initiatives on advertising solutions, conducting regular training sessions for the wider team. Represent Booking Display Advertising at partner-facing events, industry conferences, and client meetings, ensuring alignment with broader company objectives
- Travel: Willingness to travel for client meetings, industry events, and conferences within the EMEA region
Our take
Booking.com has established itself as a leading digital travel company. The company reaps the benefits of its status in the market and is currently in a stronger position than its up-and-coming competitors such as Expedia, Trivago and Trip.com. Airbnb represents the sharing economy and acts as a disruptive force in this market but still has ways to go to compete with Booking.com.
In recent years, there has been considerable growth in the number of travellers wishing to travel more sustainably. Booking.com is well positioned to attract these consumers, having introduced a Travel Sustainable badge on their platform which over 100,000 properties have achieved for their sustainability efforts.
The company was originally founded with a core focus on hotels, and the platform now offers more than 28 million accommodation listings. They have also expanded into different services, including flights, car rentals, and attractions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
52% female employees
9% employee growth in 12 months
Company
Company benefits
- Headspace Subscription
- Anniversary Leave
- Travel Credit
- Unlimited e-learning
- Booking Cares Volunteer Days
- Local Benefits: vary by country, but often include flex time, vacation days, health insurance, retirement savings, and much much more!
Company values
- Succeed Together - We celebrate team success, through making connections, building trust and valuing the diverse perspectives of others
- Own It - We obsess about adding value for our customer – guests, partners, colleagues – to make it easier for everyone to experience the world
- Learn Forever - We are resilient, take time to reflect, and seek to learn – from colleagues, from the outside world and from our failures
- Think Customer First - We obsess about adding value for our customer – guests, partners, colleagues – to make it easier for everyone to experience the world
- Do The Right Thing - We get the right results the right way. For each other, our communities and the world around us
Company HQ
Grachtengordel-Zuid, Amsterdam, Netherlands
Articles
Leadership
Glenn Fogel
(CEO, not founder)Previously Vice President at Morgan Stanley. They joined Booking Holdings in 2000 and have held several high profile and executive positions since. They are currently the President and CEO
People progressing
Responsible for all aspects of our Accommodations business unit, including Product and Tech, as well as leading Customer Service, Partner Services (commercial), Customer Insights and Product UX
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Booking.com
- We’re committed to fostering a more inclusive Booking.com experience for the millions of travellers, partners and communities around the world who use our platform every day. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations
- Directly linked to our mission to make it easier for everyone to experience the world, Inclusion, Diversity, Belonging and Wellbeing (IDBW) have been a core part of our company culture since day one. Creating a workplace where everyone feels welcome and able to do their best work is no easy job. It’s one that evolves over time and will never officially be ‘done’. But that’s ok, because it’s both highly rewarding and vitally important.
- Our ambition is to achieve gender parity (45-55%) in all units and at all levels of our organisation
- To give back to the places that have given us so much, we created Booking Cares – an employee volunteer programme that empowers our workforce to drive inclusion, wellbeing, and sustainability via volunteering, donations, and more – all during working hours. Since the programme began in 2014, over 172,000 work hours have been donated, by almost 6,000 employees, across more than 2,100 projects worldwide.
- B.Champion is our learning and development program for women who want to prepare for the next step in their career. During the six-month program, participants are grouped together in a supportive community cohort, are paired with a senior-level mentor from Booking.com and follow a structured personal development program.
- Every year we celebrate the achievements of inspiring colleagues at Booking.com and give them a platform for recognition: the Playmaker & Inclusionist Awards. The awards seek to recognize colleagues who empower and inspire others and who have done much to promote the mission of Inclusion, Diversity, Belonging, and Wellbeing.
- Booking.com was recently ranked #3 in the Financial Times’ 2021 Diversity Leaders list of European employers, and we couldn’t be more proud. It’s a great recognition for our colleagues around the world, who effortlessly work to create a welcoming and open environment in which people can connect and learn from each other.
- Driven by our employees with the support of the Booking.com IDBW team, our Employee Resource Groups (ERGs) are a driving force in creating the most open, welcoming and empowering work environment possible. Backed by members and allies, our ERGs not only foster inclusion, but drive our business goals and product evolution as well.
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