CRM & Automation Manager, BlaBlaCar
BlaBlaCar Daily
+ Employee Stock ownership plan
2-3 days a week in office
Carpooling & bus service marketplace
Be an early applicant
Carpooling & bus service marketplace
1001+ employees
Be an early applicant
+ Employee Stock ownership plan
2-3 days a week in office
1001+ employees
Company mission
To leverage technology to fill empty seats on the road, connecting members looking to carpool or to travel by bus, and making travel more affordable, sociable and convenient.
Role
Who you are
- You are a highly proactive and agile contributor, possessing a strong proficiency with tools to maximize the impact of our CRM platform (Braze) across all automated and ad-hoc campaigns
- Strong academic background with a preference for degrees in business, management, or related fields
- 1 - 3 years of work experience in CRM, Marketing or Product (internships included)
- Highly detail-oriented and capable of managing multiple tasks simultaneously
- You embrace change, are able to take a step back, prioritize, and focus on added-value tasks
- Strong data and analytical skills. You have a results-driven and impact-oriented mindset
- You have excellent communication skills, you’re humble, and you enjoy sharing & learning from others
- Comfortably engaging in discussions about technical trade-offs with engineering teams while consistently considering business objectives
- Bring out-of-the-box thinking to turn ideas into testable increments and accelerate turning bets into business and usage reality
- Having a tool geek mindset is a strong plus to master and leverage most of what is made available by Braze (or other tools)
- You proactively use AI tooling to boost productivity and streamline your workflows. It is a strong plus if you also leverage AI to serve business objectives and improve the end-user experience
- Fluency in English and French
What the job involves
- We are seeking a talented junior CRM Manager to be a key actor in BlaBlaCar Daily CRM strategy, specifically within the Product team, in close collaboration with the BlaBlaCar CRM central team
- Your mission is to first develop a deep understanding of both our key clients, Public authorities and Corporates, and their users
- Building on this knowledge, you will be responsible for leveraging our owned channels (email, push, inboxes, in-app) to define, develop, and deliver ad-hoc and automated CRM programs aimed at increasing member activity on the platform, marketing new features, and boosting feature adoption, both at a national level and in collaboration with our local partners
- A key principle of your mission is the obsession with building scalable, automated, and impactful CRM journeys
- You will collaborate closely with Product, Data, Marketing, Ops and AM teams to define the optimal member experience and ensure operational efficiency and scalability across all localities
- Our expertise to efficiently transform engagement insights into impactful CRM programs, supporting the go-to-market strategy for new features or new partnerships, and ensuring strong adoption of your deliveries will make you a key go-to person for the Daily team
- As a Daily CRM Manager, part of BlaBlaCar Daily Product Team led by Antoine Lancesseur, you will be the owner of the members relationship management strategy and execution, driving key business objectives, notably ensuring success of new partnerships and supporting significant carpool volumes growth
- Own the strategy for automated CRM programs, defining which segments, lifecycle stages, and channels to focus on to meet ambitious targets (e.g., +10% PAX growth, improved retention)
- Drive the execution of key CRM initiatives: revitalizing existing programs (like activation), creating a critical missing retention program, and supporting the launch and adoption of new features and products (like Carpool lines and White Label solutions)
- Translate business/product needs into clear, actionable CRM programs
- Manage both ad-hoc and automated campaigns on a national and local scope
- End-to-end operational execution of CRM automated programs in coordination with the Product Team: from conception, to set-up, launch, follow-up measurement, and optimization
- Implement campaigns leveraging our cross-channel tool, Braze (email, push notifications, in-product communications)
- Be responsible for creating, reviewing, and editing content for new programs and leading the creative process in coordination with designers
- Use data-driven insights to understand consumer needs and deliver personalized customer communication and content, ensuring high-frequency usage and retention
- Analyze CRM results and share actionable insights with key stakeholders
- Proactively communicate progress and outcomes, ensuring CRM programs align with and amplify our business execution velocity
Application process
- A 45-min video-call with Chloé, our Talent Acquisition Managers to get to know you, understand your career expectations and answer your questions
- A 60-min on site interview with Antoine, the lead Product Manager of BlaBlaCar Daily to discuss your background and fit with the position, and to give you more information about our current challenges
- A home assignment followed by a 45-min case presentation onsite with 3 persons among key stakeholders
- A 30-min video-call with Guenda, our CRM & Automation Lead
Our take
Travelling can be an expensive process, with public transport and petrol costs quickly adding up. Many people choose to purchase last-minute bus tickets or travel in carpools to minimize costs and carbon emissions, but these opportunities can be difficult to find and there is no framework to locate them and assess their legitimacy.
BlaBlaCar provides an online marketplace to connect travellers with carpools and spare seats on buses in order to provide a budget alternative to traditional means of travel. Drivers can sign up to provide a carpool service, and BlaBlaCar verifies the identity and reviews of both carpool drivers and bus companies to ensure that the budget service is fully regulated.
Budget alternatives to traditional public transport and driving routes are nothing new, but BlaBlaCar has taken a unique approach by providing this regulated framework for carpooling. Furthermore, the company provides last-minute and predetermined bus seats, reducing costs for users whilst preventing buses from travelling wastefully with empty seats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2021
$115m
CONVERTIBLE
Nov 2018
$119.2m
GROWTH EQUITY VC
Total funding: $570.9m
Company benefits
- Tailor-made remote policy
- Employee Stock Ownership plan
- 10 days off in addition to the legal 25 days
- Relocation package and visa sponsorship
- Parental policy (we are a signatory of the #ParentalAct)
- Trainings & career development programs
- Free carpooling & bus rides wherever whenever
Company HQ
Oberkampf, Paris, France
Leadership
Frédéric Mazzella
(President & Co-Founder)Experienced as investor and advisor for various startups in the travel industry. Co-founded BlaBlaCar in 2006 as President.
Nicolas Brusson
(CEO & Co-Founder)Experienced as investor for multiple companies such as Deliveroo and Stripe. Board Member of Fondation Pour l'Audition. Co-founded BlaBlaCar as CEO in 2016.
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