B2B Marketing Manager, Roofstock

• This role requires a strong blend of strategic thinking, creativity, project management, and analytical skills
• The ideal candidate will have a proven track record in B2B marketing, event management, and collaboration with cross-functional teams, including sales and product development
• This role is central to our marketing team, you’ll need a strong sense of ownership and the ability to "quarterback" complex processes from start to finish
• Bachelor's degree in Marketing, Business, or related field
• 3+ years of experience in B2B marketing, with a focus on integrated campaign management and lead generation
• Proven experience in event planning and management
• Ability to work with multiple business lines at the same time
• Strong collaboration skills with cross-functional teams, particularly sales and product teams
• Exceptional project management skills with the ability to manage multiple projects simultaneously
• Proficiency in marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce)
• An analytical mindset with the ability to interpret and act on campaign performance data
• Excellent communication, leadership, and organizational skills

Desirable

• As the leading end-to-end investment platform for single-family rental homes (SFR), our mission is to reinvent the rental housing ecosystem for the benefit of all. We successfully merge our passion for helping investors build wealth through real estate with cutting edge technology that transforms the way they do it
• We are seeking a highly motivated and experienced B2B Marketing Campaigns Manager to lead the development and execution of integrated marketing campaigns across multiple channels for our institutional business lines
• You’ll be the hub connecting cross-functional teams, external stakeholders, and key decision-makers, ensuring that campaigns progress smoothly, accurately, and on time
• The B2B Marketing Campaigns Manager will be responsible for driving brand awareness, lead generation, and nurturing through the delivery of successful, data-driven marketing initiatives
• Plan, develop, and execute multi-channel integrated B2B marketing campaigns to drive lead generation, engagement, and conversions
• Manage the entire campaign lifecycle from concept through execution, optimization, and reporting
• Collaborate closely with product teams to ensure campaign messaging aligns with product value propositions and launches
• Plan, coordinate, and execute in-person and virtual events such as trade shows, webinars, conferences, and workshops
• Ensure seamless event logistics, from vendor management and budgeting to audience engagement strategies
• Collaborate with sales to maximize lead generation and post-event follow-up
• Work closely with the sales team to align marketing campaigns with sales goals and ensure consistent messaging across the buyer’s journey
• Identify and coordinate the creation of sales enablement materials with the product marketing team, such as case studies, white papers, customer testimonials, and presentations to support lead nurturing
• Act as a bridge between marketing and sales to drive lead handoff, qualification, and tracking
• Use sales and marketing automation tools to track campaign success
• Oversee multiple concurrent marketing campaigns, ensuring projects are delivered on time, within scope, and on budget
• Use project management tools (such as Notion) to track timelines, resources, and deliverables
• Foster collaboration with internal teams, including content, design, and lifecycle marketing
• Track, measure, and report on the performance of marketing campaigns using KPIs such as leads generated, conversion rates, and ROI
• Utilize data to continuously optimize campaigns and make data-driven decisions
• Provide insights and recommendations to improve future campaign performance