Growth Marketing Manager, Thesis
$100-130k
+ Equity
Office located in Union Square/Madison Square Park, NY
Personalized brain supplements
Be an early applicant
Personalized brain supplements
21-100 employees
Be an early applicant
$100-130k
+ Equity
Office located in Union Square/Madison Square Park, NY
21-100 employees
Company mission
To promote mental health and wellness for everyone.
Role
Who you are
- 3-5 years of hands-on experience managing paid media campaigns, with demonstrated expertise in Google Ads (Search, Display, Shopping, Performance Max). Experience managing paid media campaigns in Amazon is a plus
- Proven track record of managing significant monthly ad budgets and achieving strong performance metrics (ROAS, CPA targets, CAC efficiency)
- Deep understanding of paid media fundamentals including campaign structure, bidding strategies, audience targeting, conversion tracking, and attribution modeling
- Strong analytical skills with proficiency in tools like Excel/Google sheets, and data visualization tools for performance analysis and reporting
- Experience in DTC, e-commerce, or health/wellness industries is a plus
- Self-starter mentality with ability to work independently, prioritize competing demands, and meet deadlines in a fast-paced environment
- Excellent attention to detail and commitment to maintaining campaign quality and data accuracy
- Strong communication skills with the ability to present campaign performance and recommendations to cross-functional stakeholders
- Curiosity and enthusiasm for testing new channels, strategies, and technologies to drive growth
- A passion for data-driven decision making and continuous optimization
What the job involves
- We are seeking a data-driven and results-oriented manager to join our growth marketing team across both the Thesis and Stasis brands
- As our Growth Marketing Manager, you will be responsible for the day-to-day execution and optimization of our paid advertising campaigns across several channels, with special emphasis on Google and Amazon
- Manage and optimize paid media campaigns across media channels like Google, Amazon, and Meta
- Execute A/B and multivariate tests on ad creative, copy, landing pages, audience segments, and bidding strategies to continuously improve campaign performance and ROI
- Monitor daily campaign performance, analyze key metrics (ROAS, CPA, CTR, conversion rates), and make real-time optimizations to maximize efficiency and scale
- Collaborate with the creative team to develop compelling ad concepts and provide performance-based feedback to inform future creative development
- Build and maintain comprehensive performance reports and dashboards, translating data into actionable insights for stakeholders
- Stay current on platform updates, new features, advertising policies, and industry best practices to maintain competitive advantage
- Identify and test new paid media channels (Amazon, Pinterest, YouTube, programmatic, etc.) to diversify our acquisition strategy and unlock new growth opportunities
- Work cross-functionally with growth, product, and analytics teams to align paid media initiatives with broader marketing objectives and business goals
- Manage vendor relationships with ad platforms, agencies, and technology partners as needed
Our take
Thesis is a company that provides personalized supplements to support and improve brain function. As the first company to take a tailored approach to the field of nootropics, the company's approach stands out among other brain supplement providers, and it makes it one to watch moving forward.
Using Thesis is fairly easy too. Customers take a short quiz that includes their goals and insights into their brain chemistry, then receive a starter kit of four sample blends. Then, dependent on their experience, they can further tailor their package with help from a wellness coach and nootropics experts.
Thesis' products are all formulated with proven active ingredients, and have been well-received so far, boasting a host of positive reviews. With good funding secured, the company is moving ahead with key hires and expand out its product selection, as well as invest in more clinical trials.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
May 2023
$8.4m
SERIES A
Oct 2022
$5.1m
SEED
Total funding: $13.7m
Company benefits
- 🩺 Health, dental, and vision plans with HSA, FSA and pre-tax commuter benefits for parking and transit
- 📈 401k to help you plan for the future
- 🏖 Unlimited PTO and hybrid work schedule because we respect the need for work/life harmony
- 🏋️ $100 monthly wellness stipend for your well-being (e.g., massage, cryotherapy, psychedelic therapy, etc.)
- 💊 Unlimited (yes, unlimited) Thesis nootropics
- 🎓A strong emphasis on promoting from within and personal development
- 🐕 A dog-friendly office located in the heart of Flatiron, steps from Union Square and Madison Square Park
Company HQ
Flatiron District, New York, NY
Leadership
Dan Freed
(Co-Founder)Former Head of Operations at Hickory. Prior to this, they worked as a chef for a number of years.
Salary benchmarks
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