Trade Marketing Campaign Specialist, Exoticca
B2B
Travel tour and package provider
Open for applications
Travel tour and package provider
201-500 employees
Open for applications
201-500 employees
Company mission
Exoticca's mission is to make people's dream trips come true.
Role
Who you are
- If you are adaptable, detail-oriented, and have proven success in B2B marketing (ideally within travel or a related industry), this could be a great fit
- We’re looking for someone proactive and resourceful, who can bring ideas to life and ensure flawless execution while anticipating new opportunities
- Proven experience in B2B marketing, ideally within the travel industry or a similar sector working with agents, distributors, or partners
- Hands-on campaign management skills, with a track record of planning, implementing, and optimizing multi-channel marketing initiatives
- Project management abilities: organized, detail-oriented, and able to handle multiple priorities in a fast-paced environment
- Analytical mindset: comfortable reviewing performance data, drawing insights, and turning them into actionable improvements
- Creative and adaptable: able to generate ideas, adjust to market differences, and find solutions quickly
- Excellent communication skills in English (written and spoken); additional languages suchas Spanish or French are a strong plus
- Tech-savvy: proficiency with CRM tools and Social Media management. Familiarity with design tools (Canva, Adobe Suite) is an advantage
What the job involves
- We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation
- As our Marketing Campaigns Specialist (B2B Growth), you will take ownership of the strategy and execution of multi-channel marketing campaigns (CRM, social media, and trade marketing promotions) to engage and grow our travel agent partners in markets including the US, Canada, UK, Spain, LATAM, and Australia
- This role is both strategic and hands-on: you’ll plan, prepare, execute, and review campaigns to ensure they are timely, effective, and aligned with business goals
- Develop, plan, and execute multi-channel marketing campaigns (CRM newsletters, email automation, social media, trade promotions) targeting travel agents and B2B partners
- Tailor strategies by market (US, CA, UK, ES, LATAM, AU), adapting execution to each market’s growth stage, opportunities, and constraints
- Collaborate with cross-functional teams (Design, Copywriting, Branding, Sales) and external partners to ensure materials are aligned, on brand, delivered on time, and impactful
- Lead trade marketing actions including promotions, agent incentive programs, CRM communications, and partner outreach to strengthen agent engagement and sales performance
- Analyze and report on campaign performance, providing insights and actionable recommendations to enhance results
- Identify needs and opportunities, planning campaigns in advance and adjusting strategies to support evolving market dynamics and business priorities
Our take
Booking travel tours and package holidays in exotic locations lead many people to seek logistics help from travel agents. However, the complexity of these packages often means there is little variety available at local branches with extremely high prices, raising the question as to why there is not a more modern and innovative solution available online.
Exoticca provides an online platform for the booking of holiday packages and tours, with a focus on curating luxury destinations that are chosen by travel experts and provided at heavy discounts negotiated through airlines and hotels. The company also aims to provide a frictionless end-to-end travel experience by covering insurance, ABTA and ATOL guarantees, free cancellation, and COVID-19 protection. After renewed funding in 2022, Exoticca has also expanded into B2B verticals, selling software to traditional travel agencies, and is steadily expanding into North and Latin America through its Miami office.
Online travel agents have been around since the dawn of the internet, but Exoticca stands out with its focus on providing curated packages by travel enthusiasts at exclusive locations. Furthermore, the company’s emphasis on convenience and inclusivity ensures that every formality is handled, removing the complexity of travel packages and tours to open the market to a wider audience.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
49% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$69.6m
SERIES D
Jul 2021
$29.3m
SERIES C
Total funding: $125.8m
Company benefits
- Flexible compensation management for diet, transportation, private health insurance with Cobee
- Hybrid work model: you can work from home and the office at your convenience. Offices in the heart of Barcelona (right next to Plaça Catalunya)
- Permanent contract from the start
- Travel packages at reduced prices!
- Referral bonus, if you bring people as talented as you
- Unlimited coffee, team lunches, English lessons, quarterly activities, biannual parties
- And last but not least, becoming part of a fun and motivated multicultural team at an agile and rapid growing organization!
Company HQ
Dreta de l'Eixample, Barcelona, Spain
Leadership
Jesus Rodriguez Fernandez
(President)Experience as Assistant General Manager for Karisma Tours from 2007 to 2011. Tour Operation Manage for Privalia Travel from 2011 to 2013.
Salary benchmarks
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