Senior Product Analyst, Babylist
$166.2-199.4k
Canadian annual salary: CAD $150,500 to $188,000. + Equity + Bonus
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
Be an early applicant
$166.2-199.4k
Canadian annual salary: CAD $150,500 to $188,000. + Equity + Bonus
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- 6+ years in product analytics, with advanced SQL proficiency working daily with large-scale datasets (millions to billions of rows)—you independently write complex queries, debug data issues, and validate outputs without relying on others
- Deep experience owning product analytics for consumer-facing products, with a track record of influencing product decisions through data—not just reporting on them
- Expert in event instrumentation and clickstream data, including designing tracking plans, auditing event quality, and building reliable metrics from imperfect data
- Strong experimentation background, with hands-on experience designing A/B tests, applying statistical methods, and making clear recommendations even when results are ambiguous or inconclusive
- Experience spanning both product analytics and business/program analytics, with the ability to connect user behavior to revenue, cost drivers, and LTV outcomes
- Hands-on experience with modern data tools: dbt for data modeling, Amplitude (or similar) for product analytics, LaunchDarkly (or similar) for experimentation, and Hex or Sigma for analysis and reporting
- Proven ability to prioritize across competing demands, using an impact-driven framework to decide where your time and analysis matter most
- Comfortable operating as a senior IC in a scale-up environment, owning ambiguous problem spaces end-to-end and working cross-functionally without clear playbooks
- You actively use AI tools (e.g., Claude, Cursor, Devin) in your analytical workflow—writing SQL, accelerating analysis, and improving output quality—and are excited to push how AI can expand what a single analyst can do
What the job involves
- As a Senior Product Analyst on the Growth & LTV team, you’ll own the analytics that help Babylist understand and grow its long-term relationship with families
- Your core focus is Account Foundations—the identity and navigation layer that connects registrants, gift givers, and partners across the product—and program analytics for newer businesses like Money, Health, and Education
- This is where product analytics meets business performance: you’ll connect how people use Babylist to how we create lasting value over time
- Day to day, this is a mix of deep analytical work and high-leverage partnership
- You’ll define how we measure success, build KPI frameworks from scratch, audit and shape our event tracking, and run experiments that inform product direction
- You’ll work closely with Product, Engineering, and cross-functional leads, often being the person who brings clarity when the data is messy or incomplete
- Some weeks that looks like designing an experiment; others it’s untangling identity across surfaces or connecting product behavior to revenue and cost drivers
- This is a high-autonomy role in a space that isn’t neatly defined
- You’ll be working across multiple surfaces and newer business lines where the “right” answer isn’t obvious and the data isn’t always clean
- If you’ve mostly operated in tightly scoped analytics roles with mature dashboards and clearly defined metrics, this will feel uncomfortable
- If you prefer clean handoffs over pushing into ambiguous, cross-functional problems, this likely isn’t the right fit
- Own analytics end-to-end for the Growth & LTV pod, developing deep expertise in Account Foundations and program performance across Money, Health, and Education
- Build and evolve KPI trees and measurement frameworks that define how success is evaluated across user journeys and business lines
- Lead event instrumentation efforts by auditing existing tracking, identifying gaps, and partnering with Engineering to implement clean, reliable data pipelines
- Design and analyze experiments that improve engagement, retention, and long-term value, shaping product decisions through clear and actionable insights
- Connect product behavior to business outcomes by evaluating program performance across cost, revenue, and LTV drivers
- Create dashboards, reporting layers, and analytical artifacts that give teams consistent, trusted visibility into performance
- Leverage AI tools to accelerate analysis, improve code quality, and increase the scope and speed of what you can deliver as an individual contributor
- Partner closely with Product, Engineering, and cross-functional stakeholders to influence roadmap decisions and ensure data is embedded in how we build
- Contribute to the broader Data organization by raising the bar on analytical rigor and helping shape how AI is used in day-to-day analytics work
Application process
- Recorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription
- Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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