Vice President of Product Marketing, BetterUp

$280-482k

Salary range is applicable to NY only and partially dependent on candidates location

Senior and Expert level

Austin

Chicago

New York

San Francisco Bay Area

AI-driven employee coaching platform

Be an early applicant

AI-driven employee coaching platform

1001+ employees

B2BEducationHRTrainingLearningMental healthSaaS

Be an early applicant

$280-482k

Salary range is applicable to NY only and partially dependent on candidates location

Senior and Expert level

Austin

Chicago

New York

San Francisco Bay Area

1001+ employees

B2BEducationHRTrainingLearningMental healthSaaS

Company mission

To unlock greater clarity, potential, purpose, and passion for every one of their members, with an innovative approach to coaching and leadership development.

Job

Company

Role

Who you are

8+ years in B2B SaaS PMM at mid-market or enterprise tech selling multi-product platform solutions to C-Level enterprise buyers
Build a clear vision/strategy and then execute the details with large cross-functional operational teams to deliver on schedule with quality
Positive growth mindset, comfortable pivoting quickly and is highly self-motivated
Clear executive-level communication that secures ongoing feedback and alignment through a collaborative iterative process
Has managed large high performing multi-product, platform & solution PMM teams
Has managed customer intelligence & creative design is a plus but not required
HR Tech industry & AI experience is a plus but not required

What the job involves

As the VP of Product Marketing, you will be responsible for the product messaging, GTM launches and field enablement across BetterUp.
You will collect customer insights, craft the BetterUp platform narrative and design solution value props for C-level enterprise buyers
You will tell creative stories that uniquely position BetterUp’s customer value. You will build and manage a world class team across PMM, Customer Intelligence and Creative Design
Deeply understand & define our customer pain points, ICP, jobs to be done and BetterUp solutions
Lead our product messaging, sales enablement and GTM launch strategy (process, channel execution and results measurement)
Craft the inspiring BetterUp platform narrative through creative storytelling, customer proof points and competitive differentiation
Manage annual strategic planning including team vision, goals, OKRs, org design, budget and ongoing roadmap prioritization
Partner closely with Executive Leadership, Sellers, Enablement, Product, Pricing & Packaging, Partner Value & Marketing
Educate field sellers on evolving platform portfolio with high impact assets including pitch decks, training, demos, pricing and deal support
Share customer and market feedback with Product to inform ongoing innovation and roadmap
Translate the product vision into a customer facing value prop targeting C-level buyer personas
Build a customer intelligence function that distributes actionable insights to inform innovation at scale across the company
Manage the creative design team that brings the PMM vision to life visually through compelling product demos, experiences and storytelling
Build, manage and develop a world class high performing PMM team

Our take

Companies are becoming increasingly informed regarding the importance of mental health in the workplace, especially when it comes to improving the interpersonal and leadership skills of their employees. Whilst many online platforms provide coaching services to help people excel in the workplace, existing options generally focus on career-based skills as opposed to overall mental wellness.

BetterUp connects employees with online career coaches, working directly with companies to improve mental health and enthusiasm in the workplace. The online service leverages AI analysis of questionnaire results to match employees with personalized video coaching sessions and career development services, providing support in areas often neglected by employers such as sleep, parenting, and overall mental fitness.

BetterUp has seen substantial success, and has the world's largest network of coaches (with over 3,000), offering coaching in 46 languages across 90 countries. The multi-unicorn company has ample opportunity to see further growth and expansion.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

16% employee growth in 12 months

Glassdoor (2.8)

Company

Funding (last 2 of 6 rounds)

Oct 2021

$300m

SERIES E

Feb 2021

$125m

SERIES D

Total funding: $579m

Company benefits

Medical, dental, and vision benefits
401k
Flexible Time Off
Paid parental leave
Personalized BetterUp Coach
$360 each year for wellness programs
Annual $1K learning and development stipend
Equity package
5 volunteer days and 4 paid Inner Work™ days a year

Company HQ

Govalle, Austin, TX

Leadership

Alexi Robichaux

(CEO)

Studied Political Science at USC, and then worked in Business Insight at the Walt Disney Company. Was a Product Manager at Socialcast, and Director of Product Management at VMware.

Eduardo Medina

(COO)

Studied Business at USC and Berkeley's Haas School of Business. Worked as an Associate Consultant at Bain, and as an Associate at Altamont Capital Partners.

Salary benchmarks

We don't have enough data yet to provide salary benchmarks for this role.

Submit your salary to help other candidates with crowdsourced salary estimates.

Share this job

View 11 more jobs at BetterUp