Vice President of Product Marketing, BetterUp

• 8+ years in B2B SaaS PMM at mid-market or enterprise tech selling multi-product platform solutions to C-Level enterprise buyers
• Build a clear vision/strategy and then execute the details with large cross-functional operational teams to deliver on schedule with quality
• Positive growth mindset, comfortable pivoting quickly and is highly self-motivated
• Clear executive-level communication that secures ongoing feedback and alignment through a collaborative iterative process
• Has managed large high performing multi-product, platform & solution PMM teams
• Has managed customer intelligence & creative design is a plus but not required
• HR Tech industry & AI experience is a plus but not required

• As the VP of Product Marketing, you will be responsible for the product messaging, GTM launches and field enablement across BetterUp.
• You will collect customer insights, craft the BetterUp platform narrative and design solution value props for C-level enterprise buyers
• You will tell creative stories that uniquely position BetterUp’s customer value. You will build and manage a world class team across PMM, Customer Intelligence and Creative Design
• Deeply understand & define our customer pain points, ICP, jobs to be done and BetterUp solutions
• Lead our product messaging, sales enablement and GTM launch strategy (process, channel execution and results measurement)
• Craft the inspiring BetterUp platform narrative through creative storytelling, customer proof points and competitive differentiation
• Manage annual strategic planning including team vision, goals, OKRs, org design, budget and ongoing roadmap prioritization
• Partner closely with Executive Leadership, Sellers, Enablement, Product, Pricing & Packaging, Partner Value & Marketing
• Educate field sellers on evolving platform portfolio with high impact assets including pitch decks, training, demos, pricing and deal support
• Share customer and market feedback with Product to inform ongoing innovation and roadmap
• Translate the product vision into a customer facing value prop targeting C-level buyer personas
• Build a customer intelligence function that distributes actionable insights to inform innovation at scale across the company
• Manage the creative design team that brings the PMM vision to life visually through compelling product demos, experiences and storytelling
• Build, manage and develop a world class high performing PMM team

• Medical, dental, and vision benefits
• 401k
• Flexible Time Off
• Paid parental leave
• Personalized BetterUp Coach
• $360 each year for wellness programs
• Annual $1K learning and development stipend
• Equity package
• 5 volunteer days and 4 paid Inner Work™ days a year

Total funding: $579m

Companies are becoming increasingly informed regarding the importance of mental health in the workplace, especially when it comes to improving the interpersonal and leadership skills of their employees. Whilst many online platforms provide coaching services to help people excel in the workplace, existing options generally focus on career-based skills as opposed to overall mental wellness.