Vice President of Product Marketing, BetterUp
$280-482k
Salary range is applicable to NY only and partially dependent on candidates location
AI-driven employee coaching platform
Be an early applicant
AI-driven employee coaching platform
1001+ employees
Be an early applicant
$280-482k
Salary range is applicable to NY only and partially dependent on candidates location
1001+ employees
Company mission
To unlock greater clarity, potential, purpose, and passion for every one of their members, with an innovative approach to coaching and leadership development.
Role
Who you are
- 8+ years in B2B SaaS PMM at mid-market or enterprise tech selling multi-product platform solutions to C-Level enterprise buyers
- Build a clear vision/strategy and then execute the details with large cross-functional operational teams to deliver on schedule with quality
- Positive growth mindset, comfortable pivoting quickly and is highly self-motivated
- Clear executive-level communication that secures ongoing feedback and alignment through a collaborative iterative process
- Has managed large high performing multi-product, platform & solution PMM teams
- Has managed customer intelligence & creative design is a plus but not required
- HR Tech industry & AI experience is a plus but not required
What the job involves
- As the VP of Product Marketing, you will be responsible for the product messaging, GTM launches and field enablement across BetterUp.
- You will collect customer insights, craft the BetterUp platform narrative and design solution value props for C-level enterprise buyers
- You will tell creative stories that uniquely position BetterUp’s customer value. You will build and manage a world class team across PMM, Customer Intelligence and Creative Design
- Deeply understand & define our customer pain points, ICP, jobs to be done and BetterUp solutions
- Lead our product messaging, sales enablement and GTM launch strategy (process, channel execution and results measurement)
- Craft the inspiring BetterUp platform narrative through creative storytelling, customer proof points and competitive differentiation
- Manage annual strategic planning including team vision, goals, OKRs, org design, budget and ongoing roadmap prioritization
- Partner closely with Executive Leadership, Sellers, Enablement, Product, Pricing & Packaging, Partner Value & Marketing
- Educate field sellers on evolving platform portfolio with high impact assets including pitch decks, training, demos, pricing and deal support
- Share customer and market feedback with Product to inform ongoing innovation and roadmap
- Translate the product vision into a customer facing value prop targeting C-level buyer personas
- Build a customer intelligence function that distributes actionable insights to inform innovation at scale across the company
- Manage the creative design team that brings the PMM vision to life visually through compelling product demos, experiences and storytelling
- Build, manage and develop a world class high performing PMM team
Our take
Companies are becoming increasingly informed regarding the importance of mental health in the workplace, especially when it comes to improving the interpersonal and leadership skills of their employees. Whilst many online platforms provide coaching services to help people excel in the workplace, existing options generally focus on career-based skills as opposed to overall mental wellness.
BetterUp connects employees with online career coaches, working directly with companies to improve mental health and enthusiasm in the workplace. The online service leverages AI analysis of questionnaire results to match employees with personalized video coaching sessions and career development services, providing support in areas often neglected by employers such as sleep, parenting, and overall mental fitness.
BetterUp has seen substantial success, and has the world's largest network of coaches (with over 3,000), offering coaching in 46 languages across 90 countries. The multi-unicorn company has ample opportunity to see further growth and expansion.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2021
$300m
SERIES E
Feb 2021
$125m
SERIES D
Total funding: $579m
Company benefits
- Medical, dental, and vision benefits
- 401k
- Flexible Time Off
- Paid parental leave
- Personalized BetterUp Coach
- $360 each year for wellness programs
- Annual $1K learning and development stipend
- Equity package
- 5 volunteer days and 4 paid Inner Work™ days a year
Company values
- Do less, deliver more - We focus on the work that will contribute the most to our mission and then execute to the best of our abilities
- Extreme ownership - We are fully responsible for our work. When things go poorly, we relish the opportunity to learn from it and improve
- Work to learn - We’re curious, willing-to-be-wrong, agile learners. This means we engage with work as a playscape on which to discover, learn, and realize our full potential
- Bias toward action - We prefer to act rather than wait and see. When we identify an opportunity to make a difference, we move on it
Company HQ
Govalle, Austin, TX
Articles
Leadership
Alexi Robichaux
(CEO)Studied Political Science at USC, and then worked in Business Insight at the Walt Disney Company. Was a Product Manager at Socialcast, and Director of Product Management at VMware.
Eduardo Medina
(COO)Studied Business at USC and Berkeley's Haas School of Business. Worked as an Associate Consultant at Bain, and as an Associate at Altamont Capital Partners.
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