Marketing Manager, IXL Learning
Office located in Old Street, London
E-Learning providers
Be an early applicant
E-Learning providers
1001+ employees
Be an early applicant
Office located in Old Street, London
1001+ employees
Company mission
To make educational experiences better for everyone.
Role
Who you are
- BA/BS degree and 7+ years of brand marketing, communications, and/or integrated marketing experience, including with consumer-facing brands
- Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
- Written communication: You are an exceptional writer who knows how to clearly communicate a message and make every word count
- You get things done: You’re a self-starter, detail- and deadline-oriented, organised, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
- Interpersonal skills: You’re a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams
- Customer-focused: You bring deep empathy for tutors, parents, students, and school administrators as well as the ability to balance business outcomes with customer outcomes
- Edtech knowledge: A working knowledge of the UK educational system and an aptitude to quickly learn about edtech and the UK tutoring space
- Experience in marketplace brands, edtech, and tools including Google Workspace and social media publishing preferred but not required
What the job involves
- In this role, you will play an essential part in growing our brands’ impact by developing and executing highly-effective marketing strategies that expand our reach and engagement. You’ll lead a range of content, field marketing, and brand marketing initiatives that help students gain confidence
- We’re looking for someone who can thrive both independently and as a collaborative cross-functional partner, and who brings strong organisational skills, hands-on resourcefulness, and strategic thinking
- To support growth in the UK, you will serve as a partner for our UK-based sales teams and develop and execute marketing programmes that support lead generation, customer retention, brand awareness, and more
- Manage the brand marketing plan, developing and executing consumer strategies that attract and retain customers
- Refine and develop brand messaging including writing/producing emails and content marketing materials
- Manage the strategy and execution of seasonal and promotional campaigns; coordinate marketing and communications efforts
- Manage and optimize brand social media
- Collaborate across the business to devise creative and effective strategies
- Support product marketing with customer communications
- Develop a strong understanding of key audiences including parents and tutors
- Create and execute field marketing campaigns to attract new customers
- Develop marketing collateral, email campaigns, and sales enablement resources
- Partner with our Events team to support marketing and sales events, including pre- and post-event outreach
- Gain a strong understanding of our audience/customer base at the school and trust level, with an emphasis on school administrator audiences
- Maintain an active pulse on market trends in the region
Salary benchmarks
Our take
IXL Learning has been creating software solutions for education since the late 90s and claims to have more than 13 million students using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.
This evolution has been achieved through breakthroughs in analytics software as well as numerous lucrative acquisitions by IXL. These buyouts have included Rosetta Stone, one of the global leading language learning platforms, Education.com and Vocabulary.com. IXL also facilitates Wyzant, the largest tutoring network in the US, and ABCya, which has published more than 300 educational computer games.
With a vast internet network of companies under its belt, IXL is still investing in innovation in the 2020s. In 2022, it acquired Curiosity Media which is responsible for Fluencia. This Spanish language learning app uses neuroscience research to perfect the learning of the Spanish language, exemplifying how IXL has grown from a revolutionary online learning platform to a multi-pronged investor in education. That being said, it still releases its own groundbreaking products such as the IXL Math "Takeoff" platform, a personalised whole-class instruction resource for teachers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
East San Mateo, San Mateo, CA
Leadership
Paul Mishkin
(CEO)Previously BA in Computer Science at Harvard University.
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