Vice President of Revenue Marketing, BetterUp
$280-483k
Actual salary range is based on geographical location. Offers Equity.
AI-driven employee coaching platform
Be an early applicant
AI-driven employee coaching platform
1001+ employees
Be an early applicant
$280-483k
Actual salary range is based on geographical location. Offers Equity.
1001+ employees
Company mission
To unlock greater clarity, potential, purpose, and passion for every one of their members, with an innovative approach to coaching and leadership development.
Role
Who you are
- 15+ years of experience with a focus on revenue marketing and demand generation in high-growth B2B environments. Preference for experience working in a high-growth SaaS company with a strong understanding of the SaaS sales cycle
- Demand Generation + Growth Marketing - Proven track record of driving significant revenue growth through demand generation and marketing strategies that align with sales objectives. Demonstrated success in creating, managing, and optimizing multi-channel demand generation programs that align with the buyer’s journey. You understand the nuances of various marketing channels and optimize them for both lead generation and nurturing
- Strategic Planning + Leadership - Ability to develop and execute a comprehensive marketing strategy focused on revenue growth, customer acquisition, retention and expansion. Strong leadership skills to inspire, manage, and develop a high performing marketing team
- Sales and Marketing Alignment - Proven ability to collaborate with sales leaders to ensure alignment on target markets, messaging, lead qualification criteria, and account based experiences. Understanding of sales funnel and experience in optimizing marketing strategies to accelerate sales cycles
- Data-driven decision making and analytics - Strong analytical and data-driven mindset, with the ability to translate insights into actionable strategies. Demonstrated ability to use data and analytics to measure marketing effectiveness and make data-driven decisions. Knowledge of marketing automation tools (i.e. HubSpot) and CRM platforms (Salesforce) to manage and analyze marketing and sales data
- Collaborate & Influence - Excellent leadership, communication, and collaboration skills, with the ability to influence cross-functional teams and masterfully navigate executive stakeholders
- Revenue Operations and Financial Acumen - Understanding of revenue operations and the ability to develop efficient processes for demand generation, lead management, and pipeline management. Financial account acumen to manage marketing budgets effectively, forecast ROI, and justify marketing spend through data
- Customer Focus and Retention Marketing - Strong understanding of lifecycle marketing to drive customer engagement, retention, and upsell opportunities. Ability to design and execute personalized marketing campaigns based on customer insights and behavior
- Innovation and Experimentation: Drive a culture of innovation and experimentation within the marketing team. Ability to stay ahead of industry trends, leverage emerging technologies, and innovate marketing strategies
- Agility - has the ability to juggle multiple priorities and shift based on business needs
What the job involves
- The Vice President of Revenue Marketing will play a critical role in driving the overall growth and profitability of BetterUp by aligning marketing efforts directly with revenue outcomes
- This leader is responsible for overseeing the development and execution of demand generation, revenue focused marketing strategies, and cross-functional collaboration with sales and other departments to ensure marketing efforts contribute to pipeline growth and sales success
- This role requires a data-driven leader who can collaborate cross-functionally to achieve measurable business outcomes
- Develop and execute a holistic revenue marketing strategy that drives top-line growth and aligns with the company’s overall business goals
- Align marketing strategies with revenue goals and own the marketing contribution to sales pipeline and revenue. Collaborate with sales leadership to set revenue targets and ensure marketing efforts are directly tied to sales outcomes, including lead generation, pipeline acceleration, and deal closure
- Oversee the development and execution of demand generation strategies that drive leads, pipeline growth, and ultimately revenue. This includes managing multi-channel marketing campaigns including events, inbound and outbound efforts, and account based experiences to generate high-quality leads and drive conversion rates
- Optimize lead nurturing and scoring processes to ensure efficient handoff to sales and increase lead-to-revenue conversion
- Work closely with the sales leadership team to align marketing efforts with sales strategies, ensuring smooth lead handoff, high conversion rates, and shared accountability for revenue growth. Bridge the gap between sales and marketing by ensuring both departments are working toward the same objectives
- Implement and manage service level agreements (SLAs) between marketing and sales to ensure accountability and performance tracking
- Partner with Marketing Ops to co-lead the development and execution of analytics and reporting frameworks that provide insights into marketing effectiveness, pipeline health, and revenue impact
- Use data to optimize marketing campaigns, measure ROI, and make informed decisions about resource allocation
- Lead nurturing and pipeline acceleration: Oversee lead nurturing strategies that engage prospects at different stages of the sales funnel. Ensure development of nurturing workflows, scoring models, and personalized content that accelerate leads through the pipeline
- Customer Lifecycle Management: Develop and implement strategies to engage, retain, and expand existing customers, working closely with the field, customer success, and product teams to drive customer loyalty and upsell opportunities
- Leadership and Team Development: Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability. Ensure the team is equipped with the necessary tools, training, and resources to achieve marketing and revenue goals
Our take
Companies are becoming increasingly informed regarding the importance of mental health in the workplace, especially when it comes to improving the interpersonal and leadership skills of their employees. Whilst many online platforms provide coaching services to help people excel in the workplace, existing options generally focus on career-based skills as opposed to overall mental wellness.
BetterUp connects employees with online career coaches, working directly with companies to improve mental health and enthusiasm in the workplace. The online service leverages AI analysis of questionnaire results to match employees with personalized video coaching sessions and career development services, providing support in areas often neglected by employers such as sleep, parenting, and overall mental fitness.
BetterUp has seen substantial success, and has the world's largest network of coaches (with over 3,000), offering coaching in 46 languages across 90 countries. The multi-unicorn company has ample opportunity to see further growth and expansion.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Oct 2021
$300m
SERIES E
Feb 2021
$125m
SERIES D
Total funding: $579m
Company benefits
- Medical, dental, and vision benefits
- 401k
- Flexible Time Off
- Paid parental leave
- Personalized BetterUp Coach
- $360 each year for wellness programs
- Annual $1K learning and development stipend
- Equity package
- 5 volunteer days and 4 paid Inner Work™ days a year
Company values
- Do less, deliver more - We focus on the work that will contribute the most to our mission and then execute to the best of our abilities
- Extreme ownership - We are fully responsible for our work. When things go poorly, we relish the opportunity to learn from it and improve
- Work to learn - We’re curious, willing-to-be-wrong, agile learners. This means we engage with work as a playscape on which to discover, learn, and realize our full potential
- Bias toward action - We prefer to act rather than wait and see. When we identify an opportunity to make a difference, we move on it
Company HQ
Govalle, Austin, TX
Articles
Leadership
Alexi Robichaux
(CEO)Studied Political Science at USC, and then worked in Business Insight at the Walt Disney Company. Was a Product Manager at Socialcast, and Director of Product Management at VMware.
Eduardo Medina
(COO)Studied Business at USC and Berkeley's Haas School of Business. Worked as an Associate Consultant at Bain, and as an Associate at Altamont Capital Partners.
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