Brand & Marketing Manager, KoRo
France
Non-perishable foods in bulk
Job no longer available
Non-perishable foods in bulk
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To deliver everyday feel good deliciousness to customers by redefining food industry norms with a wide range of high-quality innovative products.
Role
Who you are
- You’re passionate about brands, love building activations that connect with people, and enjoy turning data into meaningful insights? Then this role is for you!
- You don’t just “run campaigns.” You build moments people screenshot, talk about, and bump into in real life. You’re obsessed with brands that mean something. You can brainstorm a wild activation in the morning and defend its ROI in the afternoon
- You have 2 to 5 years of proven experience in marketing, managing multiple brand or campaign projects, ideally for fast-growing, mass-market brands
- You hold a degree in either Marketing, Business, Economics, or a related field
- You have strong creative skills combined with an analytical mindset
- You bring a solid understanding of brand building, campaign execution, consumer engagement, and omni channel strategies
- You have experience in connecting marketing initiatives to tangible business outcomes (e.g., sales, loyalty, trial)
- You are able to work effectively across teams and you have excellent communication and collaboration skills
- You have a genuine passion for brands that is not limited to the food industry
- You speak fluent French and English
- You are either based in Paris or the surrounding area
What the job involves
- As our Brand & Marketing Manager France (m/f/d), you’ll be the one turning strategy into cultural presence. From retail floors to street corners, from performance dashboards to packed events, you’ll help scale the brand from awareness to impact
- Turn business signals into bold moves: Analyze the French market performance, identify growth levers and risks, and translate insights into sharp, actionable strategies
- Own brand moments in the real world: Lead high-impact activations. Think large-scale events, retail pushes, community meetups, partnerships. If it creates buzz and moves product, you’re in
- Connect the dots internally: Collaborate closely with Online and Offline Sales, Trade Marketing, Advertising, and Social Media to ensure one coherent story across every touchpoint
- Stay culturally sharp: Track trends, consumer behavior, and cultural shifts in France. Spot what’s rising before it’s obvious and translate it into brand positioning
- Imagine bold concepts. Execute them. Repeat. Balance bold thinking with hands-on execution. You don’t just pitch concepts. You make them happen
Application process
- We would appreciate it if you could send your documents in English so that our talent acquisition team can process your application
Our take
KoRo (Korodrogerie), a food company specialising in high-quality non-perishable items such as nut butters and nutritional supplements, distinguishes itself by offering competitively low prices. The company achieves this by sourcing products directly from producers, adopting simple packaging, selling in bulk, and employing a direct-to-consumer (D2C) sales strategy.
This model has proven advantageous for KoRo on multiple fronts. As the trend toward online consumer engagement continues to rise, the company benefits from avoiding costly intermediaries and directly reaching customers. This approach has allowed KJoRo to establish a broad international customer base spanning 16 European makers, tapping into the evolving preferences of today's consumers.
Moreover, KoRo leverages its D2C model to compete directly with premium brands, emphasising another unique selling proposition - sustainability. While fair trade and organic products often come with higher price tags, KoRo's streamlined design and wholesale strategy result in reduced packaging usage and lower emissions. This commitment to sustainability, combined with affordability, positions KoRo as a formidable player in the market, contributes to the brand's rapid growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Feb 2025
$5.9m
SERIES C
Nov 2024
$41.3m
SERIES C
Total funding: $139.6m
Company HQ
Schöneberg, Berlin, Germany
Leadership
Florian Schwenkert
(CEO)Florian joined KoRo in 2020 as COO & MD, becoming Co-CEO in 2023 and CEO in 20234. Prior to this, he was the COO of Push! Founders.
Dr. Daniel Kundt
(CFO & MD)Daniel joined KoRo in 2021 as the Head of Finance, becoming CFO and MD in 2024. Previously, he was a Lecturer of Corporate Finance at The Berlin School of Economics and Law. He also spent nearly 4 years at PwC Deutschland in various roles, including Chief of Staff to the Managing Director and Assurance LEader Germany & Europe.
Steffani Busch
(COO)Prior to joining KoRo in 2025, Steffani was an Executive Director of Operational Excellence at FIEGE. She was also the COO of Westwing for over 2 years and the Head of Supply Chain Management, Fresh and Prime Now at Amazon for 2 years.
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