Director of Demand Generation, Safe Security
+ Stock options
Third-party & first-party cyber risk management
Be an early applicant
Third-party & first-party cyber risk management
1001+ employees
Be an early applicant
+ Stock options
1001+ employees
Company mission
Tp build cyber AGI (Artificial General Intelligence).
Role
Who you are
- 7+ years in B2B SaaS demand generation, growth, or revenue marketing roles
- Proven track record of owning pipeline and outcomes in mid-market and enterprise environments
- Deep experience across the full funnel – acquisition, engagement, and nurture – including paid media, email, content syndication, third-party demand, and partnerships
- Strong operational mindset with hands-on experience in forecasting, attribution, and performance analytics
- Fluency with Marketo, Salesforce, ZoomInfo, GA4, and modern marketing stacks
- Familiarity with AI-powered marketing and automation workflows (e.g., Clay, n8n, modern CDPs, or analytics platforms like Snowflake/Looker) is a plus
- Clear, executive-level communicator capable of simplifying complex tradeoffs
- Cybersecurity experience is a strong plus, but not required
What the job involves
- At SAFE, we’re building an AI-native cyber risk platform that helps CISOs make faster, defensible decisions. As Director of Demand Generation, you will own the global demand strategy and pipeline outcomes, partnering closely with Sales, RevOps, and Product Marketing to drive predictable, high-quality growth
- This is not a channel-operator role. This is a build-the-engine, own-the-number role
- Demand strategy & pipeline outcomes
- Define and execute the global demand generation strategy, aligned to company growth goals, ICPs, and GTM priorities
- Translate revenue and pipeline targets into clear demand plans, forecasts, coverage models, and operating metrics
- Own pipeline creation and influence across segments, regions, and motions
- Sales alignment & GTM execution
- Partner with Sales leadership on pipeline planning, forecast credibility, and account coverage
- Ensure tight alignment between demand programs, SDR execution, and AE priorities
- Support account and territory strategy with data-driven insights
- Core demand programs & channels
- ABM: Lead a targeted, sales-aligned, and measurable account-based motion
- Integrated Campaigns: Drive always-on and moment-based campaigns across owned, paid, and third-party channels
- Paid Media: Own the global paid strategy across search (SEM/SEO), social, display, and emerging channels
- Third-Party Demand: Own and optimize intent, content syndication, review platforms, and publisher partnerships
- Webinars & Virtual Programs: Build scalable programs that generate a qualified pipeline and amplify thought leadership
- Operating rigor & measurement
- Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps
- Hands-on ownership and day-to-day operation of the demand tech stack: Marketo, Salesforce, ZoomInfo, GA4, and related tools
- Inspect performance regularly, optimize spend, and reallocate based on impact and ROI
- Communicate pipeline results, insights, and tradeoffs clearly to executive leadership
Our take
The cybersecurity landscape is becoming more complex by the day, with organizations facing a growing web of threats across their expanding digital environments. As risk spans internal systems and countless third-party vendors, the need for solutions that offer continuous, real-time insights has never been greater.
Safe Security answers this challenge by redefining cyber risk amnagement with Agentic AI. The company helps CISOs and risk leaders continuously quantify and prioritize threats across their entire attack surface, allowing stronger resilience and confident digital growth. And as the category leader in Cyber Risk Quantification and the first to deliver full autonomous Third-Party Risk Management, Safe is trusted by major enterprises like Google, Fidelity, and Chevron.
Safe Security has shown impressive growth despite challenging economic conditions, and is now poised to enter the next phase of its journey. With the recent acquisition of Balbix, the company is bringing together two category leaders to create a unified, Agentic-AI-powered cyber risk platform that closes the long-standing gap between exposure management and risk quantification, setting the stage for a new era of continuous, autonomous cybersecurity.
Steph
Company Specialist at Welcome to the Jungle
Insights
51% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2025
$70m
SERIES C
Apr 2023
$50m
SERIES B
Total funding: $160.2m
Company HQ
Palo Alto, CA
Leadership
Saket Modi
(Co-Founder & CEO)Graduated from the LNM Institute of Information Technology with a B.Tech in Computer Science Engineering and co-founded Safe Security while in their final year of education. Also part of Fortune's 40-under-40, Entrepreneur's 35-under-35, and Forbes 30-under-30.
Vidit Baxi
(Co-Founder & CISO)Featured in Fortune's 40-under-40 twice and has been awarded the Entrepreneur of the Year (2019) by Entrepreneur Magazine.
Rahul T.
(Co-Founder)Graduated from the Lovely Professional University with a Masters degree in Computer Science. Has also been featured in Fortune's 40-under-40.
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