Associate Director of Paid Media, RVO Health
$116.4-155k
More information about location
3-5 days a week in office (Park Avenue South, NY)
Healthcare and wellbeing information platform
Open for applications
Healthcare and wellbeing information platform
1001+ employees
Open for applications
$116.4-155k
More information about location
3-5 days a week in office (Park Avenue South, NY)
1001+ employees
Company mission
To give people a better way to health & wellbeing.
Role
Who you are
- 5+ years of progressive experience in performance marketing or paid media, with a proven track record of meeting or exceeding ROI-based goals
- Demonstrated experience leading and developing direct reports (managers and/or analysts)
- Proven experience managing large-scale media budgets (e.g., $10M+ annually) with high attention to detail
- Deep hands-on-keyboard expertise in performance platforms such as Google Ads, Meta Ads Manager, Taboola, or various DSPs
- A data-driven mindset with proficiency in data analysis and visualization tools (e.g., advanced Excel, SQL, Tableau, Looker, or similar BI tools)
- Excellent communication skills, with the ability to translate complex media data into actionable insights for stakeholders across executive, technical, and creative functions
- A self-starter who thrives in a fast-paced environment and possesses the flexibility to adapt to evolving business needs
What the job involves
- RVO Health is seeking a dynamic and highly experienced Associate Director, Paid Media to lead and develop performance marketing strategies for a dedicated pod of health media websites, including Healthline.com and Healthgrades.com
- In this role, you will lead a specialized team of managers and analysts, owning the full-funnel performance strategy for your business unit
- You will be responsible for translating high-level business objectives into actionable media tactics, fostering a culture of mentorship, and driving profitable customer acquisition through rigorous, data-driven optimization
- Leadership & People Development:
- Lead, mentor, and develop a high-performing pod of managers and analysts, fostering a culture of continuous improvement, psychological safety, and professional growth
- Establish clear roles and feedback loops within your team to ensure alignment, transparency, and consistent delivery against marketing goals
- Be a "player-coach": While leading strategy, you are willing to roll up your sleeves to train team members on-platform and pitch in on execution when needed
- Foster a culture of high performance and professional development both within your pod and across the broader marketing function
- Strategy & Channel Management:
- Own and evolve the pod-specific media strategy, aligning your team’s execution with broader business objectives, P&L outcomes, and acquisition targets
- Oversee day-to-day execution of digital paid media campaigns across a variety of channels (e.g., Paid Search, Paid Social, Display, Affiliate, Video), ensuring spend is efficient and hits KPI targets
- Champion a test-and-learn culture, driving rigorous experimentation across creative, audience segmentation, and bidding strategies to scale new opportunities within your business unit
- Establish and track performance goals rooted in key business metrics, including LTV:CAC ratios and incremental profitability
- Analytics & Cross-Functional Collaboration:
- Act as a key liaison to stakeholders in Product, Analytics, Client Services, Yield Management, and Finance to ensure paid media insights inform the broader business
- Collaborate cross-functionally with lifecycle and site experience teams to improve yield and optimize the entire customer journey beyond the initial click
- Partner with Finance on pod-specific forecasting, budgeting, and performance reporting to ensure fiscal responsibility and growth
Our take
RVO is a healthcare marketplace platform that helps US citizens seek information and connect with clinicians, whilst also saving money on treatment. The company operates the Healthline Group, which is comprised of a portfolio of healthcare industry websites such as Healthline, Psych Central, and Bezzy, bringing in a combined 100 million users a month.
Another venture of RVO Health is its Optum Store, which sells FSA and HSA-eligible health and wellness products. The D2C marketplace connects customers to virtual mental and general healthcare clinics and online pharmacies.
RVO Healthcare throws a wide net, but its growth since its founding in 2022 has been unprecedented. It succeeded in becoming a portfolio company through strategic acquisitions, and evidence suggests it has a high level of influence in the USA through its digital-first approach to healthcare.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Company benefits
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
Company HQ
Second Ward, Charlotte, NC
Leadership
Courtney Jeffus
(President)Former Presdient at RedVentures and Finance Enterprise Associate at Wachovia Bank, N.A.
Salary benchmarks
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