Campaign Manager, GR0
Email Marketing & SMS
$70-80k
Marketing support for online brands
Open for applications
Marketing support for online brands
101-200 employees
Open for applications
$70-80k
101-200 employees
Company mission
To give brands an unfair advantage through powerful storytelling and data-driven performance marketing.
Role
Who you are
- 3+ years of experience in technical email marketing, preferably in e-commerce
- Proficiency in Klaviyo and/or other email and SMS marketing tools like Attentive, Postscript, eMarsys, DotDigital, and Mailchimp
- Experience managing lifecycle marketing programs with proven, measurable results
- Solid understanding of digital marketing principles, particularly email marketing best practices
- Strong verbal, interpersonal, and written communication skills, enabling clear and effective client and team interactions
- Exceptional organizational and prioritization skills, with the ability to think strategically, creatively, and analytically
- High attention to detail, committed to meeting deadlines and ensuring accuracy with minimal supervision
- Ability to independently resolve problems and roadblocks, knowing when to escalate issues as needed
- Positive attitude with the ability to thrive in a rapidly changing, ambiguous environment, requiring a scrappy approach
What the job involves
- Manage large-scale email marketing campaigns from development through to execution, ensuring alignment with the customer lifecycle and predictive analytics strategies
- Establish targeting strategies based on customer segmentation and predictive analytics, ensuring precision in audience reach and engagement
- Proof and QA campaigns to ensure flawless execution with zero errors
- Perform extensive research and analysis of competitor programs to identify key areas of opportunity, including targeting strategies, promotional offers, and delivery timing
- Leverage marketing automation, CRM, and other eCommerce technologies (e.g., Google Analytics, Klaviyo, HubSpot, Attentive) to support and enhance campaign execution, with the goal of achieving a Monthly Recurring Revenue (MRR) of $40K+
- Analyze and track campaign data to identify trends, uncover opportunities, and optimize performance, aiming to achieve customer acquisition, conversion, and growth goals
- Build and maintain expertise in email design, product development, and platform use, becoming a go-to resource for the team
- Serve as the primary contact for your accounts, maintaining consistent communication through email, Slack, and video calls, with a minimum of 2-3 weekly touchpoints
- Work closely with the sales team to identify and streamline processes for acquiring ideal clients, ensuring a seamless transition and collaboration
- Key Performance Indicators (KPIs):
- Achieve a minimum Click-Through Rate (CTR) of 1%
- Maintain a Placed Order Rate of 0.05% or higher
- Keep churn under 5% of Monthly Recurring Revenue (MRR) per quarter
- Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer
Application process
- Stage 1 (Recruiter Screen) - After you submit your application, our recruitment team will review and reach out to candidates. During this 20-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the position
- Stage 2 (Take Home Assessment) - This is designed to evaluate your ability to craft effective campaigns that drive engagement and conversions across both email and SMS channels
- Stage 3 (Hiring Manager Interview) - The first video interview with the hiring manager will involve 30 minutes of diving deeper into the GR0 processes, tools, core values, team dynamics, and company roadmap
- Stage 4 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our President and Co-Founder, Jon Zacharias
- Stage 5 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!
Our take
GR0 helps businesses to build powerful online brands so that they can supercharge their growth. The company delivers numerous services such as SEO, content writing, performance PR, affiliate marketing and many more.
GR0's approach is to fully integrate into the marketing strategy of its clients, offering rich expertise on top of its comprehensive services. Recently, the company bolstered the value it can deliver by acquiring Amazon and retail media service DLVRD, filling an existing gap in its services to improve its omnichannel offerings.
Steph
Company Specialist at Welcome to the Jungle
Company
Company HQ
Little Tokyo, Los Angeles, CA
Leadership
Kevin Miller
(CEO)Member of YPO as well as Founder and CEO of Miller Projects. Previously Growth Marketing Lead at Opendoor, Director of Growth at Open Listings and Spire, and Digital Account Marketing Executive at Google
Jon Zacharias
(President)Previously a SEO Executive at Seek Business Capital, North American Bancard, Grandparents.com, and Capital for merchants.
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