Lifecycle Marketing Manager , Overtime
$90-100k
+ Stock options
Youth-focused sports network
Posted today
Youth-focused sports network
501-1000 employees
Posted today
$90-100k
+ Stock options
501-1000 employees
Company mission
To build disruptive new sports leagues aimed globally at the next generation of sports fans and athletes.
Role
Who you are
- As a Lifecycle Manager you should have a passion for direct response and lifecycle marketing with a strong email marketing background and a proven track record of developing high-impact growth campaigns at scale
- The role requires a knack for driving strategy through data, the creative sensibilities to turn that strategy into customer-relevant programs with personality, and the ability to work collaboratively and cross-functionality
- If you eat/breathe/sleep ways to improve engagement, have a passion for sports, and are ready to build the next generation of fandom, then this role’s for you!
- CRM or Lifecycle Marketing experience in a start up or direct-to-consumer environment; experience with sports marketing/ticketing is a major plus
- Background in onboarding mar-tech stack & building communication programs through CRM, ESP & CDPs a must (Simon Data, Klaviyo, Attentive, HubSpot or similar platform)
- Growth or acquisition marketing experience with at least two years working specifically on converting prospects and churned customers
- HTML/CSS coding experience is a plus
- Experience in a start-up environment a plus; entrepreneurial spirit a must
- Demonstrated achievements working with data to drive insights, inspire campaigns and inform strategy
- Proven experience with campaign development, from briefs through working with creative teams to launch
- Extremely comfortable working in Excel to manipulate data and build reports
- Experience coding in languages like SQL is beneficial – the desire to learn is a must
- Must be well-versed in testing strategies (A/B, multivariate, etc) and associated tools and best practices
- Excellent written and verbal communications skills, including exceptional proofreading skills
- Self-starter who can work through immediate challenges while recommending modifications for enhanced efficiency
- Comfort in launching new products and optimizing current products with ability to work between teams and functions with high autonomy
What the job involves
- We are hiring a Manager of Lifecycle Marketing to lead prospect conversion and lifecycle strategies for Overtime Elite within the Commerce Team, Overtime’s Lifestyle & Consumer Brand
- This role will work cross functionally across our teams, products & data to build consumer journeys and contribute in all aspects of building a League
- You’ll be responsible for driving OT & OTE’s consumer growth & audience development by maximizing conversion of Overtime’s large and growing customer base
- Develop and execute automated lifecycle marketing journeys and one-off campaigns across all CRM channels (including email, Direct Mail, and SMS) to drive new subscribers
- Develop customer segmentation, targeting, and contact strategies to maximize the conversion rate and LTV/CAC
- Create prospect nurture programs to ensure long-term engagement for our growing customer base
- Lead multichannel remarketing strategies and implementation programs
- Partner with Strategy & Creative teams to develop new brand-relevant messaging and promotions
- Develop and execute an aggressive schedule of daily experiments to hyper-targeted segments that will quickly and continuously increase conversion
- Through testing, develop a multiple touch-point conversion strategy, with specific focus on data- and activity-driven triggers that can scale into the larger OT ecosystem through automation once proven
- Own KPI reporting, including weekly and monthly updates
Our take
Gen Z prefers short-form highlights content to full sports league matches, and tight NBA licensing restrictions mean that independent content platforms can’t trim matches to cater to this younger audience. Overtime saw this problem and turned it into a market opportunity.
It has built a short-form content empire around unlicensed amateur sports leagues, with a focus on basketball. It has a substantial multi-platform presence across social media, featuring reality-TV-style dispatches and shows focused on up-and-coming players with strong viral potential.
The brand now has over 100M followers, most of them Gen Z or younger Millennials, and its videos rack up well over 3B views each month. This brings in substantial ad revenue for Overtime, supplemented with merchandise sales. It has also recently ventured into the NFT space with its partnership with Magic Eden.
The company has also launched its own youth basketball league and pulled in high-profile backers including Jeff Bezos, Drake, and Kevin Durant, which is remarkable progress for the still relatively young company. With a comfortable and unchallenged position in this niche, Overtime looks set to continue building out a leading platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2022
$100m
SERIES D
Apr 2021
$80m
SERIES C
Total funding: $243.4m
Company HQ
Dumbo, NY
Leadership
Dan Porter
(CEO)Worked in Music Business Development at BMG and Virgin USA, and served as CEO at social game company omgpop. Also worked in Senior roles at Zynga and worked at William Morris Endeavor as Head of Digital. Current an Adjunct Professor at NYU.
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