Associate General Counsel Director, Mistplay
$220-270k
Loyalty app for mobile gamers
Job no longer available
Loyalty app for mobile gamers
201-500 employees
Job no longer available
$220-270k
201-500 employees
Company mission
To be the best way to play mobile games for everyone, everywhere.
Role
Who you are
- The ideal candidate brings deep ad-tech industry experience, proven people leadership capabilities, strategic thinking, and a “can-do” or “I will figure it out” attitude
- J.D. or LL.B. from an accredited law school and admission to practice where you reside
- 10+ years of progressive legal experience in technology, including both law firm and in-house roles, with demonstrated progression to senior leadership. Strong preference for advising adtech and rewarded advertising experience
- Proven ability to operate as a strategic business partner at senior levels, influencing business strategy, driving commercial outcomes, and making risk-based judgments that balance compliance with business velocity
- Expert-level legal research, writing, and analysis skills – meaning you can quickly assess, analyze, and apply to solve problems
- Subject matter expertise in marketing, advertising, consumer protection, intellectual, and privacy laws as applicable to adtech and mobile gaming
- Exceptional collaboration and communication skills, with ability to work effectively with peers across the organization to translate legal concepts into plain English, build consensus and foster cross-functional partnerships
- An educator mindset, prepared to train and grow direct reports and clients
- Willingness to travel up to 10-20% of time
- If you’re ready to make your mark as a legal and business leader who gets it done and has fun doing it, we want to hear from you
What the job involves
- Mistplay is hiring a Director, Associate General Counsel to lead its Legal and Regulatory Affairs team as a strategic business partner and hands-on legal leader
- One of only two direct reports to the General Counsel & Chief Privacy Officer, you will be a key member of Mistplay’s Extended Management Team
- You don’t just identify problems, you architect and implement solutions with a good sense of humour and in plain English
- Architect and lead scalable legal operations across four domains: Product & Privacy, Marketing & Advertising, Commercial, and Corporate Affairs
- Provide strategic business and legal advice to the Extended Management Team
- Lead a contracts management program, balancing strategic oversight with hands-on execution
- Establish a product and marketing regulatory framework and train business teams to operate within this framework, empowering rapid decision making
- Support special projects as needed, including M&A, global expansion, litigation, new product launches and other key business initiatives
- Manage outside counsel relationships and budgets, ensuring optimal resource allocation and value delivery
- Build, manage and grow a high performing team, fostering a culture defined by inclusion, creativity, collaboration, and constant learning
- Join Mistplay as Director, Associate General Counsel, and step into a high-impact senior leadership role where you’ll be at the forefront of legal and strategic decision-making in one of the most exciting spaces in mobile gaming and rewarded advertising
Our take
Customer retention in mobile gaming can lead to increased ad revenue and more immersive experiences. Mistplay is a loyalty program helping publishers achieve a higher hit rate on their games, whilst simultaneously rewarding gamers for their loyalty.
Its loyalty programme involves curated game recommendation libraries and rewards for partaking in challenges and tournaments. Publishers gain increased ad revenue for partnering with Mistplay, as well as the chance to capitalise on a 6 million+ user base. Indeed, Mistplay has grown significantly since its launch in 2016, resulting in a buyout by GrowthCurve Capital in 2021.
Whilst it mainly focused on Android devices up until 2025, the release of Mistplay for iPhone marks a step up for the company. Its advertising and loyalty programmes can now reach an even larger consumer base, indicating a promising future for the pioneering ad and gaming platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
International District, Montreal, QC
Leadership
Henri-Charles Machalani
(Co-Founder & Board Member)Henri is also an Investor at Groq and a Board Member at Sami Agtech.
Eugene Joannides
(Co-Founder & Board Member)Eugene is also an Investor at Attain, DataGPT and GENAIZ, and a Limited Partner at GrowthCurve Capital. He previously studied Finance at Concordia University.
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