Senior Manager Paid Channels, EcoVadis
Business sustainability ratings provider
Job no longer available
Business sustainability ratings provider
1001+ employees
Job no longer available
1001+ employees
Company mission
To provide reliable, globally recognized sustainability rating and insights, enabling all companies to reduce risk, drive improvement and accelerate positive impact on our planet and society.
Role
Who you are
- The ideal candidate is data-driven, results-oriented, and excels at cross-functional collaboration and team development
- 8+ years of digital marketing, paid marketing, or equivalent experience
- Proven experience running ABM, paid social, SEM and video campaigns for enterprise SaaS products with a focus on driving enterprise leads
- Strong analytical skills with a data-driven approach to testing, performance optimization, and ROI measurement
- Proven leadership experience with a focus on team growth and development
- Experience with paid media tools and platforms, such as Hubspot, LinkedIn, Demandbase, SalesForce and Google Analytics 4
- A unique perspective on how to drive value for SaaS
- The ability to synthesize data into actionable insights and adjust campaigns in real time based on performance
- Familiarity with incrementality testing, attribution methods
What the job involves
- As a leader in the growth marketing team, you will be pivotal to setting up and scaling digital marketing capabilities and campaigns designed to drive growth in a B2B SaaS environment
- Build & scale marketing campaigns to maximize efficient new user growth for existing and new paid channels, including paid search (SEM), social, display, programmatic, and retargeting
- Set -up and launch ABM strategy and campaigns target key accounts, regions and customer profiles
- Hit monthly volume and efficiency targets by driving continuous improvement and hypothesis-driven experimentation of new optimization tactics
- Conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks
- Hit monthly spend and ROI goals by analyzing campaign performance to drive continuous improvement and hypothesis-led testing of new concepts
- Develop team members through coaching, feedback, and training; remove roadblocks to support performance and growth
- Work cross-functionally with analytics, creative, sales, solutions marketing, and regional marketing teams
- Find creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value
- Implement and optimize audience segmentation strategies, including demographic, firmographic, and psychographic targeting, to increase engagement and conversions
- Build and maintain a roadmap for testing and optimizing ad creative, audience targeting, and budget allocation
- Manage email nurture and retargeting efforts to maximize reach and nurture prospects through the sales funnel
- Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals
Application process
- Beginning: ASAP
Our take
With an increasing drive for businesses to be more transparent with their global carbon impact, companies need to find a way to collate their data. This data can then be used to inform business decisions and aid companies in their mission to decrease their carbon emissions. EcoVadis provides business sustainability ratings with the aim of creating a global marketplace where sustainability intelligence influences every business decision.
EcoVadis has devised a criteria based on international sustainable development standards. The criteria considers specific challenges, geographical location and company size to create its rating, ensuring its ratings reflect the company as fairly as possible. The main objective of the rating is to measure the quality of a company’s CSR management system through its policies, actions, and results.
This concept is increasingly pertinent given the emphasis placed on sustainability by consumers, and so EcoVadis is smartly targeting this key area. It currently operates with 130,000 companies of all sizes across more than 180 industries in 220 countries, highlighting the importance of the ratings it provides.
Freddie
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$500m
SERIES C
Jan 2020
$200m
GROWTH EQUITY VC
Total funding: $736.2m
Company benefits
- Flexible hybrid working model
- Learning and development
- Wellness programs
- Sustainability events and community involvement
- Budget to furnish your home office
- Peer recognition program
- Employee-led resource groups
- Referral bonus
Company HQ
Chaillot, Paris, IDF
Leadership
Pierre-François Thaler
(Co-Founder & Co-CEO)Previously CEO of B2Build SA, the first B2B marketplace for the European construction industry. They also have experience as a Director for the Ariba Procurement BPO business.
Frédéric Trinel
(Co-Founder & Co-CEO)Holds a degree in International Business from ICAD Business School. Previously founded Mr. Ted Ltd as COO.
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