Senior Manager of Customer Marketing, SecurityScorecard
$150-200k
+ Bonus
1+ day a week in office
Cybersecurity ratings & risk management
Be an early applicant
Cybersecurity ratings & risk management
501-1000 employees
Be an early applicant
$150-200k
+ Bonus
1+ day a week in office
501-1000 employees
Company mission
SecurityScorecard's mission is to make the world a safer place by transforming the way organisations understand, mitigate, and communicate cybersecurity risk to their boards, employees, and vendors.
Role
Who you are
- Experience: 7+ years of marketing experience, with a minimum of 3-5 years specifically dedicated to customer marketing, lifecycle marketing, or customer success enablement (preferably in [B2B SaaS / your industry])
- Leadership: Proven experience managing programs independently and leading cross-functional initiatives; previous people management experience is a plus
- Advocacy Expertise: A strong portfolio of customer-driven content (case studies, videos) and experience managing review platforms or advocacy software
- Technical Proficiency: Deep knowledge of marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and customer success tools (e.g., Gainsight)
- Analytical Skills: Strong ability to interpret data, measure campaign ROI, and make data-driven decisions to optimize the customer lifecycle
- Communication: Exceptional written and verbal communication skills, with a high degree of empathy and the ability to build rapport with C-level executives and end-users alike
What the job involves
- We are looking for a strategic and highly collaborative Senior Manager, Customer Marketing to lead our customer lifecycle, retention, and advocacy initiatives
- In this role, you will be the voice of the customer within the marketing team, designing campaigns and programs that drive engagement, loyalty, cross-sell/upsell revenue, and brand advocacy
- You will partner closely with Customer Success, Sales, and Product teams to ensure our customers are extracting maximum value from our offerings and turning into our biggest champions
- Customer Strategy & Lifecycle Marketing:
- Own the Customer Journey: Map and optimize the post-purchase customer journey, developing targeted marketing programs for onboarding, adoption, renewal, and expansion
- Drive Expansion Revenue: Partner with Sales and Customer Success to create campaigns that generate qualified pipeline for upsell and cross-sell opportunities
- Reduce Churn: Develop proactive retention campaigns and communication strategies to identify and nurture at-risk accounts
- Advocacy & Community Building:
- Build the Advocacy Program: Identify, nurture, and mobilize top customers to participate in case studies, webinars, testimonials, speaking engagements, and peer-to-peer reviews (e.g., G2, Capterra)
- Manage the Customer Advisory Board (CAB): Lead the strategy, recruitment, and execution of our CAB to gather valuable product feedback and foster executive-level relationships
- Foster Community: Launch and manage customer community initiatives (e.g., user groups, exclusive events, forums) to encourage peer-to-peer networking and knowledge sharing
- Cross-Functional Collaboration & Insights:
- Sales & CS Enablement: Create customer-centric collateral, pitch decks, and toolkits that help our customer-facing teams drive deeper product adoption and secure renewals
- Product Marketing Alignment: Act as a feedback loop between the customer and the Product team, translating user insights into actionable product updates and effective release communications
- Measurement & Reporting:
- Track ROI: Define and monitor key performance indicators (KPIs) for customer marketing, including Net Revenue Retention (NRR), customer health scores, NPS, and advocacy pipeline
- Data-Driven Optimization: Analyze campaign performance and customer data to continuously test and improve engagement strategies
Our take
Organisations understand the value of data and the value of business partnerships that will help them leverage it. However, involving more companies increases the risk of vulnerabilities and, therefore, costly data breaches. SecurityScorecard is a cloud-based enterprise SaaS solution that helps organisations assess and manage cybersecurity risks, offering analyses of potential partner companies using A-F security ratings.
SecurityScorecard looms over its competitors as it covers millions of companies, offering near-instant cybersecurity analyses and an array of capabilities. It has a large, global, and big-name customer base, including 9 of the top 10 pharmaceutical companies and 9 of the top 10 banking institutions, and it is likely to go public in the next few years.
It has both developed and consolidated an impressive lead in a sector that will continue to grow and reward cutting-edge security solutions. Security Scorecard set to remain an industry leader with demonstrable, accessible, and highly attractive customer offerings. In 2024, this included a supply chain cyber risk management platform - MAX - which is driving record revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2021
$180m
SERIES E
Jun 2019
$50m
SERIES D
Total funding: $292.2m
Company benefits
- Stock options
- 12 weeks of paid maternity leave / 4 weeks paid paternity leave
- Work from home opportunities
- Medical, dental, and vision coverage
- Unlimited PTO
- 401K
- $3k annual education stipend per employee
- Full access to our learning platform and company professional development events
- Up to $10K referral bonus
Company HQ
Midtown South, New York, NY
Leadership
Aleksandr Yampolskiy
(Co-Founder & CEO)Worked at Oracle and Goldman Sachs, before serving for 2 years as CISO of Gilt Group. Founded NYC Technology Startup, Meetup, in 2012 and then worked as CTO of Cinchcast.
Sam Kassoumeh
(Co-Founder & COO)Progressed from Technology Compliance Manager to Head of Security and Compliance at Gilt Groupe within 4 years, and worked as Cyber Security Advisor for Billy.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 18 more jobs at SecurityScorecard