Business Development Representative, Later
$50-60k
+ Commission + Stock options
2+ days a week in office
Influencer marketing and social media management
Job no longer available
Influencer marketing and social media management
1001+ employees
Job no longer available
$50-60k
+ Commission + Stock options
2+ days a week in office
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- The ideal candidate for a Business Development Representative position should have excellent communication and interpersonal skills, be highly motivated, and possess great sales skills
- They should also have experience in prospecting, lead generation, and relationship building
- Experience as the first point of contact for prospective customers
- Experience nurturing and prospecting marketing qualified leads, while identifying sales qualified leads
- Experience leveraging different outreach channels such as email, calls, LinkedIn messaging, (video messaging is a plus) to provoke a response
- Excellent communication, writing and organizational skills
- Excellent ability to empathize with and identify the needs of prospects
- Able to withstand or overcome frequent rejection
- Tech savvy and enjoy learning about cutting edge products
- Able to quickly build trust and rapport with strangers
- High energy and positive attitude
- Drive to be a "hunter" and stay persistent
- An analytical, data-driven, and creative approach to problem-solving
- Interested in start-up or entrepreneurship experience and a desire to wear many hats
- Able to learn quickly and adapt
- High degree of integrity, empathy and focus on “doing the right thing”
- Located in or around Boston, MA
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- The Business Development Representative (BDR) is responsible for generating new business opportunities by reaching out to potential customers and clients
- They work closely with the Go-To-Market team to qualify leads, nurture relationships with prospects and contribute to pipeline generation
- This role sits on the Sales team and reports into the Director of Business Development
- Identify potential customers and generate interest in Later Influence through outreach via calls, emails, Linkedin messaging and event attendance
- Lead Generation: Creating and managing a pipeline of leads and opportunities through outbound email campaigns, phone calls, LinkedIn messaging and event attendance
- Qualifying leads: Assessing the fit of potential clients and customers by conducting initial calls and scheduling discovery meetings with Sales Directors
- Lead nurturing: Building and maintaining relationships with prospects through ongoing communication and follow-up
- Collaboration: Working closely with the GTM team to ensure a smooth handoff of qualified leads and providing feedback on lead quality, sales process, and messaging effectiveness
- Data Management: Keeping accurate and up-to-date records of all prospect interactions in the company's CRM system
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 45 more jobs at Later