Director of Field Marketing, Starry

• BA or BS degree required
• 7+ years experience in sales for telecommunications or a similar vertical
• Experience managing field sales team
• Experience with acquisition marketing and demand generation
• Field and door-to-door sales background
• Experience with data analytics and how to effectively apply learning to improve performance
• Exceptional ability to communicate effectively to business stakeholders, internal team members and partners
• Ability to influence and manage multiple teams with excitement to reach milestone

Desirable

• Starry is seeking an experienced and innovative Director of Subscriber Acquisition for the New York City market
• You will be responsible for driving subscriber growth for the brand and business through locally driven field marketing campaigns and activity aimed at increasing subscriptions and demand within our multifamily communities
• The Director will oversee a team of full and part-time staff to achieve goals in subscription growth, brand awareness, and demand generation
• This team leader will supervise the daily operations of the Subscriber Sales team that sells internet service to residents in Starry’s residential portfolio, and will support the goals of driving new revenue and customer growth in the New York City market
• You will work closely with local Customer Success and Deployment to project growth trends and analyze existing market data to define the acquisition strategy for all channels within your market
• The Director of Subscriber Acquisition reports directly to the VP of Subscriber Acquisition
• Lead, mentor and coach the local field marketing team
• Develop the local marketing strategy for New York including online and offline channels
• Drive innovation in process, automation and scalability of local marketing programs
• Oversee the execution, analysis and reporting of local marketing activations
• Support interviewing, hiring, and training of Subscriber Sales staff
• Set clear expectations and hold employees accountable when activity and sales expectations are not met in a consistent and fair manner
• Ensures their team is meeting and exceeding weekly and monthly revenue and subscriber goals for their assigned territory
• Ensures their team completes administrative tasks related to tracking and completing sales activities
• Manage relationships with local partners and agencies
• Collaborate with leaders from Marketing, Subscriber Services and Customer Success within your market to achieve business goals and objectives
• Develop and execute local marketing campaigns and promotions