Lifecycle Marketing Manager, Suno
$140-180k
+ Equity
AI music generation tools
Be an early applicant
AI music generation tools
21-100 employees
Be an early applicant
$140-180k
+ Equity
21-100 employees
Company mission
To build a future where anyone can make music.
Role
Who you are
- The ideal candidate is an analytical and creative thinker who understands best practices and gets excited to rapidly experiment and innovate, excels in a dynamic setting, is dedicated to building effective customer journeys, and is proficient in leveraging AI to maximize productivity and impact
- 8+ years of hands-on experience in lifecycle marketing, ideally within a fast-growing consumer subscription app (content-focused is a plus) or a D2C e-commerce business with a proven, sophisticated lifecycle program that demonstrably drives revenue
- Highly analytical and adept at using data to understand user behavior, identify trends, and measure campaign effectiveness. You can independently design and interpret A/B tests and are proficient with analytics and data visualization tools
- Skilled at both developing high-level strategy and executing campaigns, managing the technical aspects of marketing automation platforms
- While you may collaborate with design and copy teams, you possess a strong sense for compelling messaging and user experience. You can write and adapt copy and visuals for various channels, and guide designers in creating effective templates and assets
- Genuine interest in and highly proficient at using AI tools to drive efficiency, personalization, and effectiveness in marketing. You are a continuous learner, seeking out the latest innovations
- Thrive in a fast-paced, dynamic startup environment. You are entrepreneurial, proactive, resourceful, adaptable to change, and consistently seek ways to improve and achieve ambitious goals
- Communicate clearly and effectively and enjoy working cross-functionally to achieve shared objectives
- Owner mentality, taking full responsibility for your initiatives, from concept through to results and iteration
What the job involves
- Suno is seeking a Lifecycle Marketing Manager to develop and lead our engagement and retention efforts
- In this role, you will utilize your expertise to design and implement strategies that enhance user activation, drive feature adoption, grow our subscriber base, and help the community realize outsized value from Suno
- You will have significant ownership to build, test, and scale lifecycle programs, making a direct contribution to Suno's growth and success
- Design, write, implement, and optimize multi-channel (email, push notifications, SMS, in-app messages) lifecycle marketing strategies to effectively guide users through their Suno journey–from onboarding and activation to engagement, monetization (subscriptions, upgrades), and re-engagement of lapsed users
- Create and manage sophisticated email marketing campaigns, including drip sequences, targeted newsletters, and transactional emails, with a clear focus on increasing product engagement, converting users to subscribers, and encouraging upgrades for relevant subscribers
- Develop and execute impactful push notification strategies across mobile and web, implement SMS campaigns where appropriate, and strategically test in-app messaging to inform users, promote key features, and drive desired actions
- Own the experimentation/testing roadmap across all lifecycle channels. Consistently analyze campaign performance, glean actionable insights, share learnings with the broader team, and iterate rapidly to optimize for key business goals
- Work closely with product, product marketing, and growth teams to align on user journey mapping, co-develop communication strategies for new product/feature launches, and ensure a cohesive user experience
- Proactively identify and implement the latest AI tools and technologies to enhance productivity, personalize communications at scale, and unlock new levels of effectiveness in your lifecycle programs
- Define and focus on KPIs, including overall user engagement, specific feature adoption rates, trial-to-subscription conversion, upgrade rates, active user retention, and churn reduction
Our take
Suno is a company leveraging AI for music creation, attempting to make it accessible to everyone, regardless of their musical background. The platform allows users to generate complete songs by inputting text prompts, breaking down the barriers that traditionally separate amateurs from professional musicians.
Unlike other AI music tools, Suno focuses on ease-of-use, enabling even those with no music theory knowledge to produce professional-sounding songs. This approach has already attracted a diverse user base, including everyday people and GRAMMY-winning artists. In fact, in just eight months, the platform has garnered over 10 million users.
Suno has also raised an impressive amount of investment. The latest financial boost will support product development, help expand the team and enhance the platform's capabilities. Future plans include developing new features and addressing potential copyright issues, ensuring Suno can lead the charge in AI-driven music creation.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
May 2024
$125m
SERIES B
Total funding: $125m
Company benefits
- Healthcare for you and your dependents, with vision and dental
- 401k with match
- Generous commuter benefit
- Flexible PTO
Company HQ
Mid-Cambridge, Cambridge, MA
Leadership
Mikey Shulman
(Co-founder & CEO)Previously worked as Head of Machine Learning at Kensho Technologies. Also worked as a Lecturer for the MIT Sloan School of Management.
Georg Kucsko
(Co-founder)Also works as a Lecturer at the MIT Sloan School of Management. Prior work includes Head of AI Research at Kensho Technologies.
Martin Camacho
(Co-founder)Previously worked as Engineering Director at Firefly Health and Chief Architect and Board Director at Kensho Technologies.
Keenan Freyberg
(Co-founder)Worked in Business Devlopment at Pinshape, and as an Associate at Capco. Also worked through several roles at Kensho Technologies.
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