Senior Paid Search Manager, Wpromote
$70-95k
Salary dependent on location + Annual performance bonus
More information about location
Digital marketing firm specializing in customer acquisition
Open for applications
Digital marketing firm specializing in customer acquisition
501-1000 employees
Open for applications
$70-95k
Salary dependent on location + Annual performance bonus
More information about location
501-1000 employees
Company mission
Wpromote's mission is to drives transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 3+ years of experience managing multiple client portfolios in paid search industry
- Excellent verbal and written communication skills
- Excellent analytical skills
- Deep knowledge of the SEM industry and the paid search advertising model
- Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
- General knowledge of search engine optimization (SEO), social advertising, and web usability
- Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
- Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
- Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
- An understanding of customer lifetime value and optimizing towards profits based on client margins
- Ability to manage expectations and priorities
- Experience presenting to senior-level client contacts
- Strong working knowledge with Google Suite
- Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client
What the job involves
- We’re looking for a Senior Paid Search Manager to join the rapidly expanding team that is the backbone of our company
- You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily
- Your complex and diverse portfolio of clients will be a mix of both big and small that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands
- You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients
- Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients
- Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
- Mentoring a pod of Coordinators, Associate Managers, and/or Managers
- Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc
- Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns
- Working with direct response advertising strategies to drive sales revenue and/or qualified leads
- Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs
- Creating and implementing campaign A/B test experiments to identify optimal campaign settings
- Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals
- Analyzing paid search campaign results and adjust strategy and budgets accordingly
- Communicating with clients regularly to discuss goals and deliver results
- Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency
Our take
Digital marketing campaigns are essential in scaling a business and acquiring new customers and, with the privacy issues of cookies showing limitations for futureproofed data-driven marketing, modern campaigns favor the use of proprietary data. However, the siloed nature of existing marketing firms presents limitations this, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate, and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Over the last few years, Wpromote has made strategic acquisitions and been recognized as an innovator in the space. Investment from the private equity firm ZMC will now aid it in accelerating growth and further expanding its product offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company values
- Client Success: Putting The Client First, Even In Our Core Values - Everything that we do begins with a focus on client success. When our clients succeed, the rest falls into place. Successful clients are happy clients, and happy clients are more fun to work with. It’s not enough to just do great work; we aim to celebrate what we can accomplish together!
- Culture: Making Mondays Suck Less - We say it a lot: “We make Mondays suck less.” It’s kind of our tagline. We’ve created a fun, supportive, interactive environment where collaboration thrives, creativity is encouraged, and the best ideas prevail. Successful employees do better work for our clients, which makes Mondays suck less for everyone!
- Respect: Trusting Each Other, Challenging The Status Quo - We’re all on the same team and it’s a really, really great team. Individually, we’re capable of more than we think, and together, there’s almost nothing we can’t accomplish. We believe in one another, but we also believe that we can make each other better. Every day is a challenge to do just that
- Transparency: Accentuating The Positive, Eliminating The Negative - Whether it’s client-facing or internal, we know that the best decisions are made when all of the data is available: the good, the bad, and the WTF? Every client and employee should know and share the full picture so that failures are quickly rectified and successes are acknowledged and nurtured
- Drive | Thirsting For More: Digital marketing is an industry aggressively evolving, and we’ve adapted and looked forward to every new challenge. We’re passionate about our work: embracing innovation, running experiments, and producing thought leadership content. We don’t just stay informed of best practices; we create them
Company HQ
El Segundo, CA
Articles
Leadership
Michael Mothner
(CEO)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Salary benchmarks
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Diversity, Equity & Inclusion at Wpromote
- We are actively prioritizing building a diverse community at Wpromote, including leadership and interview inclusivity training.
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