Vice President of Growth Marketing, Dashlane
$260-290k
Plus a bonus and equity
More information about location
Password manager & credential security platform
Be an early applicant
Password manager & credential security platform
201-500 employees
Be an early applicant
$260-290k
Plus a bonus and equity
More information about location
201-500 employees
Company mission
To make security simple for millions of organisations and their people.
Role
Who you are
- We're looking for people who actively use AI tools to drive efficiency, creativity, and impact in their work
- 10+ years of experience in growth marketing or demand generation, and 5+ years of experience in marketing leadership
- Demonstrated success scaling B2B demand programs and owning large media budgets in a fast-paced, high-growth SaaS environment
- Strong command of marketing performance metrics, attribution modeling, and marketing ROI frameworks
- Hands-on experience with B2B martech tools such as Marketo, Salesforce, ZoomInfo, and paid platforms like Google, LinkedIn, and programmatic ad networks
- Experience partnering cross-functionally and influencing stakeholders across Sales, Product, and Finance
- A curious, AI-forward mindset and willingness to introduce modern marketing strategies that challenge the status quo
- Clear communication and presentation skills, with the ability to confidently share what’s working (and what’s not) with leaders across the business
What the job involves
- Dashlane is scaling our Growth Marketing Team and is looking for a strategic leader to join as our Vice President of Growth Marketing to help us scale our B2B / enterprise performance marketing engine
- You’ll be both a strategic thinker and a hands-on manager optimizing our demand strategies spanning paid media, email, social, content and field events to drive pipeline growth
- Reporting to the CMO, you will work hand in hand with Product Marketing, Sales, Success and Revenue Operations in the Dashlane to innovate, and optimize demand strategies that create a efficient customer journey at all points in the funnel
- As our Vice President of Growth Marketing, you will be a key member of our GTM organization as you build our B2B demand function, driving pipeline and performance through thoughtful, efficient, and modern demand strategies
- You’ll take full ownership of our annual media spend budget, using a full-funnel, data-driven approach to generate qualified leads and measurable impact
- Working cross-functionally with marketing, product, sales, finance, and external partners, you’ll manage and optimize paid channels - including search, display, LinkedIn, and more - while continuously testing new techniques, tools, and AI-forward strategies to stay ahead of the curve
- You’ll bring a strong understanding of attribution, messaging, landing page optimization, and customer journey thinking, and be relied on for your ability to present what’s working (and what’s not) to leaders across the business
- At Dashlane, you’ll be empowered to modernize our demand engine, operate with autonomy, and scale results in a fast-paced, high-growth environment!
- Own and optimize Dashlane’s annual B2B media budget across core paid channels (search, display, LinkedIn, programmatic, affiliates) to generate qualified leads and pipeline
- Build and execute full-funnel demand generation strategies grounded in performance data, customer journey insights, and continuous testing
- Analyze and report on campaign performance—traffic, CAC, conversion rates, and pipeline impact—translating results into actionable insights for the growth leadership team
- Partner closely with channel specialists, agencies, and cross-functional teams to bring strategic demand generation plans to life through activation
- Collaborate cross-functionally with Sales, Product, Finance, and external media agencies to ensure tight alignment and operational excellence
- Develop and iterate on messaging, landing pages, and user flows with a strong emphasis on A/B testing, experimentation, and conversion optimization
- Contribute to the evolution of our B2B growth tech stack (e.g., Marketo, Salesforce, ZoomInfo), including evaluating new tools and attribution solutions
- Stay ahead of industry trends by piloting AI-driven marketing strategies and exploring emerging channels and techniques
Our take
The logins to our online accounts are constantly at risk of being hacked. For both individuals and businesses, cyberattacks are an invasion of privacy that can have both financial implications and cause damage to reputations. Creating more unique and secure passwords can then become harder to remember and more complicated to enter.
Dashlane is a web and mobile app that simplifies password management for people and businesses. It makes the internet easier by auto filling passwords, payments, and personal information. With 15+ million users from over 25,000 businesses across 200 countries currently using its software, the company continuously scans over 20 billion hack/breach records each day.
The company faces stiff competition from the likes of LastPass, 1Password, and Bitwarden. To stay price competitive in the market, Dashlane launched a reduced plan with the essential features and in 2023, launched the Dashlane Confidential SSO (Single Sign-On), further differentiating itself from its competitors. They also have innovative tools and a user-friendly interface which will help it stand out from the crowd.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
May 2019
$110m
SERIES D
May 2016
$26.4m
SERIES C
Total funding: $166.4m
Company HQ
Midtown Manhattan, New York, NY
Leadership
John Bennett
(CEO)Prior to joining Dashlane in 2023, Jon was the CEO of Cordance. He also served as the SVP & General Manager of Identity and Access Management Business at LogMeln and as a Senior Product Line Director at Citrix Systems.
Frédéric R.
(CTO)Frédéric has been at Dashlane since 2015, joining as CTO. He also held the role of PResident Dashlane SAS (France) from 2017-2021. Prior to Dashlane, he was the Head of Software Development at Betclic Everest Group.
Dhiraj Kumar
(CMO)Dhiraj joined Dashlane in 2021 as CMO. Prior to this, he was VP of Growth Marketing at BlueVine and a Senior Director of Marketing at PayPal.
David L.
(CFO)David joined Dashlane in 2016 as CFO. Previously he was CFO & SVP of Business Operations at MakeSpace, CFO at Fab, and CFO & EVP of Business Operations at KickApps.
Christophe Frenet
(CPO)Christophe joined Dashlane in 2025 at CPO. Prior to this, he was CPO at Botify, VP of eCommerce at Future, and VP of Performance Marketing & Community/Product Management & Performance Marketing at Purch.
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