Marketing Automation Director, Transfr
$150-160k
+ Stock options
More information about location
VR workplace training
Be an early applicant
VR workplace training
201-500 employees
Be an early applicant
$150-160k
+ Stock options
More information about location
201-500 employees
Company mission
To train the future of every industry and open up new opportunities for people across the globe.
Role
Who you are
- Minimum 5 years of direct experience administering marketing automation systems, with a focus on developing and executing email marketing strategies
- Strong understanding of email deliverability and best practices to improve inbox placement and sender reputation including Google Postmaster Tools
- A natural interest in keeping up with email service provider (ESP) algorithms, deliverability guidelines, and the latest industry trends
- Highly analytical, with the ability to track and report on key performance metrics, optimizing email campaigns based on data insights
- Ability to manage multiple projects simultaneously
- Goal-oriented with a track record of achieving measurable results through automation and email marketing
- Excellent collaboration skills, with the ability to work cross-functionally with teams such as sales, content, and product marketing
- Experience with multi-touch attribution data collection and reporting
- Experience with Wordpress, Hubspot and Hubspot - Salesforce integration is highly preferred
- Experience in B2B marketing with an understanding of lead routing and lifecycle tracking
What the job involves
- As the Marketing Automation Director, you will develop and execute a scalable marketing automation strategy to optimize lead generation, engagement, and conversion
- You’ll be responsible for growing our consented email database, improving email deliverability, and driving high-performing, targeted email campaigns
- With a focus on HubSpot and Salesforce integration, you'll work cross-functionally to ensure that marketing automation efforts are closely aligned with sales and revenue teams
- Marketing Automation Strategy & Execution:
- Develop and implement a comprehensive marketing automation strategy to drive lead generation and engagement
- Design trigger-based workflows, segmentation, and personalization to maximize campaign effectiveness
- Leverage A/B testing to optimize open and click-through rates
- Ensure compliance with GDPR, CCPA, CAN-SPAM, and other data privacy regulations
- Use intent-based signals (e.g., content downloads, demo requests) to trigger timely, relevant follow-ups
- Incorporate interactive email elements (polls, surveys, quizzes) to boost engagement and gather valuable insights
- Email Database & Deliverability Optimization:
- Grow and maintain a high-quality email audience through acquisition and re-engagement tactics
- Ensure database health with regular data cleansing and management of unengaged or outdated contacts
- Implement segmentation strategies to enhance audience targeting and support Account-Based Marketing (ABM) initiatives
- Improve email deliverability by managing domain authentication (SPF, DKIM, DMARC) and monitoring sender reputation
- Proactively reduce bounce rates and maintain high deliverability standards
- CRM & Data Management:
- Stay up to date with HubSpot advancements, exploring automation and AI-driven personalization features for continuous optimization
- Partner with RevOps to ensure seamless integration between HubSpot (marketing automation) and Salesforce (CRM) for accurate lead tracking, reporting, and improved sales-marketing alignment
- Implement progressive profiling to collect richer prospect data over time without adding friction
- Develop and refine lead scoring models to prioritize high-intent prospects and improve conversion rates
- Reporting & Analytics:
- Define, track, and report on key email and marketing automation KPIs
- Use heatmaps, engagement analytics, and cohort analysis to refine email performance and strategy
- Collaborate with the Learning Intelligence team to standardize data definitions and improve data quality
- Cross-functional Collaboration
- Work closely with Sales, RevOps, and Customer Success to streamline lead nurturing and handoff processes
- Partner with Product Marketing and other marketing team members to deliver personalized product updates, content, and onboarding sequences for prospects and customers
Our take
In today's labor market, around 6 million Americans are out of work. Working populations suffer from wage and qualification inequalities, particularly among women, low-income families, and people of colour. Transfr was created to bridge the gap between work-based learning and classroom instruction so students can better develop their careers.
It is an immersive learning startup using virtual reality to simulate on-the-job training. Transfr leverages virtual reality to create simulations of manufacturing-plant shop floors or warehouses for training purposes. Transfr's solution has become even more relevant in recent years as an ongoing labour shortage has meant that employees in high-growth industries have to find new ways of reaching and rapidly upskilling promising new talent.
Because of this, virtual reality technologies are growing in popularity among employers and training providers. One of the biggest challenges for Transfr’s technology is the production costs of the VR simulations. However, Transfr is using the significant funding it has raised to reduce its production costs while simultaenously finetuning the quality and expanding the range of its simulations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2023
$40m
SERIES C
Jun 2022
$35m
SERIES B
Total funding: $88.1m
Company benefits
- Flexible Schedule
- Generous parental leave
- 401(K)
- Health, Dental & Vision
- Promote From Within
- Company Outings
- Company Equity
- Paid Sick Days
Company HQ
Yorkville, New York, NY
Leadership
Founding Board Member of nycTIES. Previously a Senior Operations Analyst at Neuberger Berman. Achieved an MBA from Carnegie Mellon Tepper School of Business. Founded LearnBop.
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