Marketing Manager, Built Technologies
GTM
$120-145k
Cloud-based construction lending software
Be an early applicant
Cloud-based construction lending software
201-500 employees
Be an early applicant
$120-145k
201-500 employees
Company mission
To improve outcomes for those building and managing the world around us.
Role
Who you are
- 5+ years of experience in B2B SaaS marketing, ideally in product marketing or go-to-market roles
- Strong strategic thinker and storyteller who can turn complex workflows into compelling value propositions
- Skilled at working cross-functionally and influencing without authority
- Thrives in fast-paced, 0→1 or evolving product environments
- Bonus: Familiarity with construction, real estate, fintech, or industrial software
What the job involves
- We’re hiring a Marketing Manager to lead go-to-market strategy and execution for our Owner, Developer, and General Contractor (OGC) segment
- This is a high-impact role where you’ll shape how Built shows up in the market, own the positioning and narrative for a portfolio of emerging products, and run integrated campaigns that drive awareness, revenue, and adoption
- Sitting at the intersection of product, sales, and growth marketing, this role is perfect for a builder who thrives in 0→1 environments and knows how to turn early signals into scalable market momentum
- Own the GTM strategy for the OGC segment, identifying priority markets, opportunities, and tactics to accelerate growth
- Partner closely with product, sales, and leadership to align on goals and ensure strong cross-functional execution
- Develop clear, persona-driven messaging that resonates with Owners, Developers, and General Contractors
- Build a differentiated narrative that elevates Built’s value and strengthens our presence in the construction ecosystem
- Lead product and feature launches, from early market validation through full rollout
- Plan and execute integrated marketing campaigns that drive awareness, engagement, and qualified pipeline across channels
- Conduct customer research, competitive analysis, and market listening to inform strategy
- Translate insights into GTM recommendations and influence product roadmap decisions
- Support development of thought leadership, case studies, and customer stories
- Define KPIs for the segment and measure impact across campaigns and channels
- Establish tight feedback loops with sales and product teams to refine messaging and GTM strategy
- Test, learn, and iterate quickly to improve performance and ROI
Our take
Construction is one of the world's biggest industries, and one of the least digitized. Built is setting out to change this by offering construction companies a cloud-based finance platform.
Built was founded in 2014, and its solutions improve the flow of capital between all stakeholders in the construction ecosystem, including contractors and property developers. Further funding has pushed Built's valuation up to $1 billion, which is testament to industry confidence in its product.
More and more fintechs are looking to the construction industry, eager to exploit the gap in the market. However, Built has already established itself as a market leader, and its unicorn valuation has helped set it apart.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2022
$23.6m
LATE VC
Sep 2021
$125m
SERIES D
Total funding: $281.7m
Company benefits
- Uncapped paid time off in addition to 6 company holidays and 6 ‘lite’ holidays
- Comprehensive healthcare package offerings to choose from for you and your family
- Bonus and equity program
- Learning grants
- Flexible working hours and hybrid work options
- Volunteering opportunities
Company HQ
Nashville, TN
Leadership
Chase Gilbert
(CEO & Co-Founder)Co-founded Built in 2014.
Andrew Sohr
(Co-Founder)Also co-founded Built in 2014.
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