Growth Marketing Manager, Kaluza

• You’ll be a growth-focused digital marketer with a strong foundation in demand generation and a passion for building modern, measurable brand strategies
• You thrive in a collaborative, data-rich environment, and know how to connect messaging, creative and channel strategy to drive both short-term leads and long-term brand value
• Experience in growth or digital marketing roles, ideally in B2B SaaS or technology-led businesses
• Hands-on experience running campaigns across paid social, CRM/email, website and SEO
• Deep expertise with HubSpot – including campaign setup, automation workflows and performance dashboards
• Proven ability to build, manage and optimise a B2B website for UX, lead generation and SEO performance
• Strong analytical mindset – confident using tools like GA4, LinkedIn Campaign Manager, SEMrush and Hotjar to generate insights and improve results
• Comfortable presenting performance updates and recommendations to internal stakeholders, including senior leadership
• A collaborative approach – you work well across teams and are excited to bring others along on the journey

Desirable

• Team: Marketing & Comms
• Reporting To: Head of MarComms
• As Growth Marketing Manager, you'll play a critical role in accelerating Kaluza’s brand reach, commercial pipeline, and digital performance across global markets
• Reporting to the Head of Marketing Communications, you’ll lead demand strategies that drive awareness, engagement, and acquisition — all while strengthening our long-term brand equity
• You’ll own and optimise campaigns across key digital channels, act as a HubSpot power user, and bring a data-first, test-and-learn mindset to innovative digital campaigns
• Working closely with product marketing, content, design, partnerships and business development, you’ll be at the centre of a collaborative commercial team driving business growth and cementing Kaluza as an industry thought leader
• Drive brand growth through multi-channel digital campaigns that elevate Kaluza’s positioning in key markets
• Work with product marketing, content and design to align messaging and creative across touchpoints – from the website and social media to partner campaigns
• Lead website CRO, landing page performance and A/B testing to maximise reach and conversion
• Implement SEO strategies to increase organic visibility and traffic quality
• Design and execute cross-channel campaigns that drive awareness, consideration and qualified leads – across paid social, email/CRM, SEO, events, partners and the website
• Partner closely with Business Development and Partnerships teams to create seamless lead flows and aligned campaign strategies
• Act as HubSpot power user and admin – owning campaign setup, automation, reporting and optimisation
• Own the strategy and roadmap for Kaluza’s website – ensuring it drives lead generation, showcases our value proposition, and continuously improves user experience
• Develop a deep understanding of Kaluza’s proposition, customer personas and GTM strategy — and translate this into digital campaigns that deliver
• Use tools like GA4, HubSpot, LinkedIn Campaign Manager, SEMrush and Hotjar to analyse, optimise and report on performance across the funnel
• Track brand equity signals such as branded search, social followers and engagement, LinkedIn brand mentions, and referral traffic
• Share insights and performance updates with internal stakeholders, up to SLT, and help activate commercial teams to extend campaign reach

• Closing date for applications: Monday 9th June 2025