The surge in AI-powered videos, capable of manipulating real people's speech or crafting synthetic personas, has sparked a robust demand for personalised and scalable video content. However, the intricate and labor-intensive nature of generating such videos at scale poses a significant challenge.
Enter Oxolo. Leveraging generative AI, it enables businesses to create tailored videos for employees based on various parameters such as management level, gender, and location. These videos can automatically assess their performance using A/B testing. If an employee loses interest in a video, Oxolo adapts and replaces it with a more engaging version.
This technology can of course also be applied to product videos, continually optimising their performance. As the market for video advertising and content creation tools continues to expand, Oxolo could be poised for significant growth, and a successful Series A funding round shows this hasn't gone unnoticed.
Steph
Company Specialist at Welcome to the Jungle