CRM Coordinator, The Farmer's Dog
$55-60k
+ Equity
Office located in Greenwich Village, NYC
Human-grade dog food delivery
Open for applications
Human-grade dog food delivery
501-1000 employees
Open for applications
$55-60k
+ Equity
Office located in Greenwich Village, NYC
501-1000 employees
Company mission
To change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
Role
Who you are
- You have at least 1+ year of experience in Marketing
- You are incredibly detail and process focused
- You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions. You have natural drive and you work hard
- You’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail
- You are an analytical thinker. The thought of using data to inform creative development decisions is exciting and intuitive to you, and you have some experience in this area
- You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously
- You have a proven track record of working across multiple teams to ensure projects meet their target timelines
- You’re excited to learn and/or grow your career in CRM & Growth Marketing
- Experience working with CRM/ESP platforms. HTML and Jinja experience preferred
- You’re customer focused. You love thinking holistically about the customer experience and working diligently to ensure a seamless experience
- You communicate proactively with team members, surfacing relevant updates across functions, and considering the impact of each decision on the overall customer experience and business
- You’re a proactive self-starter, always on the lookout for new opportunities, solutions, and efficiencies
- You love dogs!
What the job involves
- We’re looking for a Customer Relationship Management (CRM) Coordinator to help us improve the end-to-end process behind how we automate communication with our prospective customers (leads) and evangelists through channels like email and SMS
- You will assist in the day-to-day production, operations and deployment of a variety of acquisition based campaigns, including email campaigns to leads, vet professionals, and customers for our Referral program, to ensure we launch impactful marketing that drives meaningful, sustainable growth and help deliver peace of mind to our future customers via a seamless experience
- While embedded in Acquisition, you will take on the role of a deployment partner with a dotted line to our CRM function, and be responsible for coordinating all of the moving pieces for email (briefing, creative production, asset handoff, coding, campaign set-up, proofing, QA) between the Brand function, our 3rd party agencies, and the other CRM/Lifecycle members
- You will also be responsible for analyzing campaign data, and developing insights to inform future strategic decisions
- Our ultimate responsibility will be to ensure all relevant timelines are met and that every email & or advertisement that makes its way to a prospective customer is mistake free, timely, and impactful
- This is a fantastic entry level opportunity for somebody who’s keen to learn and/or advance their career in Growth Marketing!
- You have the opportunity to learn a lot about different channels and points in the customer decision journey, ultimately setting the foundation for a strategic, holistic, customer-centric approach to marketing
- Support the planning, coordination, and execution of relevant parts of The Farmer’s Dog’s CRM/Lifecycle calendar through close collaboration with Acquisition, CRM, Brand, and CX teams to ensure we hit our project timelines
- Work closely with the larger CRM & Brand functions as well as external partners, to constantly improve the efficiency of our deployment process and continuously iterate (i.e. removing inefficiencies from the creative development process, reducing cycle times, eliminating opportunities for human error, etc.)
- Partner with the Acquisition and Retention functions to identify and scope opportunities to improve performance (acquisition, conversion rates, long-term retention, etc.)
- Ensure all of the necessary variants to conduct meaningful A/B, multivariate, and longitudinal testing are in place to meet the requirements and needs of our experimentation roadmap
- Execute CRM efforts across a variety of Acquisition departments, such as Lead Outreach, Vet Marketing, and Customer Referrals
- Analyze experimental and performance data across Acquisition CRM channels to surface insights & recommendations to drive conversion, improve retention, and create a seamless customer experience
Our take
Pet food production in the US is held to alarmingly low safety and quality standards despite being a $99 billion industry, which is hidden behind loose labeling and marketing regulations. When one of the founders of The Farmer's Dog realised that dog food was making his dog sick, they decided that dogs shouldn't be fed anything that wouldn't pass legal requirements for humans.
The Farmer’s Dog produces customised dog food packages that are sent as a regular subscription service. Recipes behind the dog food are personalised and are comprised of natural and high-quality ingredients, aiming to meet the dietary requirements of each individual dog. As the dog food is human-grade, the company even taste-tests its recipes on humans.
The startup sends millions of meals every month and boasts a continual subscription rate of almost 50%. It has raised $50 million in funding to date and is developing new pet food products and scaling to offer its subscription service outside of the US.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$65m
SERIES D
Jan 2020
$54m
SERIES C
Total funding: $168.1m
Company benefits
- Dog-friendly offices
- Equity packages
- Healthcare, Dental, and Vision insurance
- 401k match
- 12-week paid parental leave
- Flexible PTO and work-from-home policy
- Discounted fresh dog food
- Your pet interrupting video calls and in-person meetings is now a feature, not a bug
Company HQ
South Village, New York, NY
Leadership
Jonathan Yoni Regev
(Co-founder & CEO)Graduated in Business at Berkeley, UC, and then co-founded The Farmer's Dog in 2014, serving as CEO since.
Brett Podolsky
(Co-founder)Graduated with a B.A. in Liberal Arts from Lynn University before co-founding The Farmer's Dog.
Salary benchmarks
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