Iterable Lifecycle Marketing Manager, Dutch
$85-115k
More information about location
Online veterinarian
Open for applications
Online veterinarian
21-100 employees
Open for applications
$85-115k
More information about location
21-100 employees
Company mission
To provide pet parents with affordable vet care that's always there.
Role
Who you are
- This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one
- 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
- 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
- Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
- Comfort working with funnel data to identify gaps and optimize conversion rates
- Extremely detail-oriented with strong QA instincts
- Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
- Ability to manage multiple campaigns simultaneously in a fast-moving environment
- A bias toward action: ship, learn, iterate
Desirable
- Experience in subscription, DTC, or consumer health/wellness
- Familiarity with growth experimentation frameworks and prospect lifecycle measurement
- HTML knowledge for email troubleshooting
- Experience collaborating with paid growth or product marketing teams
What the job involves
- We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs
- You'll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments
- Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
- Own day-to-day execution of key prospect moments including:
- Lead nurture & prospect engagement sequences
- Trial new conversion programs
- Abandoned flow re-engagement
- Promotional and time-sensitive offer campaigns
- Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
- Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
- QA campaigns thoroughly (logic, personalization, rendering, links, timing)
- Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
- Support A/B testing of subject lines, content, offers, timing, and segmentation
- Help document and improve prospect lifecycle best practices and templates as the program scales
- You'll own the programs that turn interest in Dutch into membership
- Your work will have a direct, measurable impact on new member acquisition
- You'll help shape how Dutch earns trust before someone ever becomes a member
Our take
As most pet owners know, visits to the vet can be eye-wateringly expensive. That’s not just a financial cost, but a welfare risk for pets as owners often wait until their pet is experiencing a much larger issue so that they can make the most of one vet visit and just one fee.
Dutch flips the veterinary business model on its head by providing a telemedicine service for pets through a monthly subscription. Pet owners are asked to provide a few details, after which they can set up a time for a video call. And once they've completed their first visit, they can reconnect with a vet at any time through the platform.
The company has invested funding in growing its electronic medical records database - to make it easier for pet owners to collect and share their pets’ data and prescriptions. It's also been growing its pharmacy network, and even launched pet insurance in partnership with Pets Best.
While it began with a focus on chronic pet health, Dutch has since grown into a full-service virtual care platform. With smart tech, fast growth, and a loyal user base, it's becoming a go-to for modern pet care. Plus, it recently announced its was pursuing its next stage of growth by expanding its marketing team and efforts.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2023
$18m
SERIES B
Feb 2022
$20m
SERIES A
Total funding: $43m
Company HQ
Downtown Oakland, Oakland, CA
Leadership
Joe Spector
(Founder & CEO)Previously founded Hims & Hers, a telemedicne startup. Also worked in senior Business Development roles for two successful San Francisco startups. Started their career as an Investment Banking analyst at J.P. Morgan.
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