Product Marketing Lead, Scale AI

• The ideal candidate combines strategic thinking with hands-on execution
• 5+ years of experience in product marketing in B2B enterprise environments, including at least one vertical sales-led growth motion
• An understanding of AI/ML technology and/or intuition for how to build content for executive buyers, IT, and business users
• Excellent written and verbal communication, problem-solving, storytelling, and analysis skills
• Ability to influence at all levels, including executive, and to work across functions
• An outstanding level of attention to detail

Desirable

• This role will focus on developing and optimizing vertical-specific messaging and content for Healthcare, Insurance, and Financial Services to ensure Scale resonates with core buyers in these sectors
• Develop clear, compelling messaging for enterprise offerings tailored to key personas within Healthcare, Insurance, and Financial Services
• Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that effectively communicate our value propositions to vertical leaders
• Drive marketing programs around each vertical to contribute to pipeline targets
• Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings
• Support the creation of case studies highlighting customer success within your assigned verticals
• Partner with product, engineering, sales, and growth marketing to create a cohesive customer experience
• Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences that drive engagement within customer and target accounts
• Manage the digital footprint for our Vertical Enterprise offerings across our website, marketplace listings, and analyst platforms