Director of Integrated Campaigns, HUMAN

• The ideal candidate will have deep experience with digital channels, strong analytics and reporting capabilities, impeccable communication and writing skills, and proven leadership managing marketing professionals
• 7+ years of experience in integrated campaigns, demand generation, growth marketing, or related roles — ideally in B2B SaaS or technology marketing
• Proven track record of leading multi-channel integrated campaigns that generate measurable Stage 2 qualified pipeline or equivalent funnel outcomes
• Strong analytics and reporting expertise, with the ability to build dashboards, interpret funnel metrics, and derive insights to inform strategic decisions
• Deep experience with Salesforce CRM and Marketo (or equivalent MAP) — required
• Excellent written and verbal communication skills, including experience crafting compelling campaign copy, executive summaries, and performance write-ups
• Demonstrated ability to collaborate effectively with cross-functional partners and influence outcomes without direct authority
• Familiarity with Qualified chatbot platform, Demandbase (or other ABM platforms), and Heap or similar analytical tools
• If you thrive on solving complex problems and want to help shape the future of cybersecurity, join us as we build a safer, more human internet

Desirable

• We are seeking a strategic, analytical, and execution-oriented Director of Integrated Campaigns to drive multi-channel, ICP-focused campaigns that generate Stage 2 qualified pipeline and support revenue growth
• This role blends big-picture strategic planning with hands-on campaign execution, rigorous performance measurement, and cross-functional collaboration
• This individual will partner closely with Product Marketing, Sales, SDRs, Partners, and Marketing Operations/RevOps to ensure campaigns are well aligned, impactful, and measured against business outcomes — with success defined by measurable increases in qualified pipeline within our Ideal Customer Profile (ICP)
• Integrated Campaign Strategy:
• Architect, deploy, and optimize multi-channel integrated campaigns across digital (paid, email, content), events, webinars, partner channels, and ABM-oriented programs that drive Stage 2 qualified pipeline in our ICP
• Deploy campaigns for new logos, qualified opportunities in the funnel and existing customers
• Build campaign frameworks, GTM plans, goals, KPIs, and SLAs aligned to quarterly and annual objectives; measure and iterate based on data and business priorities
• Ensure consistency of messaging and orchestration across all channels and at all stages of the buyer journey
• Partner closely with GoFish digital agency to ensure digital marketing channels are optimized and to align paid search with organic search
• Leverage AI vendors and technology to execute campaigns more efficiently, reach new buyers and support ABM efforts
• Analytics, Attribution & Reporting:
• Own weekly performance reporting and quarterly business review presentations to marketing and executive leadership, including pipeline contribution, conversion metrics, and ROI
• Use dashboards to monitor campaign performance, lead quality, and funnel progression
• Partner with RevOps/Marketing Ops to maintain lead routing and funnel hygiene
• Cross-Functional Enablement & Collaboration:
• Collaborate with Product Marketing to translate value propositions, ICP segmentation, and competitive differentiation into campaign messaging and content
• Enable Sales and SDRs with campaign collateral, messaging templates, talking points, and training so they can engage leads effectively and convert them to pipeline
• Establish and maintain strong alignment on goals, workflow SLAs, and feedback loops with Sales leadership
• Present on weekly Pipeline Day call to review recent leads and cover upcoming activities with Sales
• Channel Execution & Optimization:
• Lead execution and optimization across digital channels including paid search, paid social, display, content syndication, email nurture, and SEO-driven tactics
• Ensure testing, segmentation, and personalization tactics are in place to improve performance and engagement
• Partner with GoFish digital agency to optimize existing paid digital channels (paid social, display, paid search) and test new digital channels (direct-to-publisher engagements, podcasts, CTV, Reddit, Instagram, Facebook, YouTube, etc.)
• Leadership & Team Development:
• Manage, mentor, and develop at least one direct report, championing best practices, career growth, and results
• Drive process improvements and standardization of campaign playbooks, documentation, and operational excellence
• Success Metrics:
• Achievement of quarterly pipeline generation targets within ICP segments
• Improvement in lead quality and conversion rates from lead to meeting to qualified opportunity to closed won revenue
• Efficiency gains in campaign ROI and channel performance over time
• Positive feedback from Sales and SDR teams on campaign enablement and pipeline support