Marketing Manager, Instacart

• At least 5 years of hands-on-keyboard experience managing performance marketing campaigns across major platforms (such as Google/ Meta)
• You are a results-driven marketing professional with a strong track record in managing extensive budgets across different performance marketing channels
• You have excellent analytical abilities, focusing on optimizing customer acquisition costs, ROAS, ROI and evaluating campaign effectiveness
• You have strong communication skills and experience working in cross-functional teams, and you thrive while solving challenges independently
• You understand how to strategize effectively around goals
• Precision and multitasking in deadline-focused environments come naturally to you
• Bachelor’s degree

Desirable

• We are on the lookout for a skilled and motivated performance marketer with significant experience in performance marketing channels to join our Performance Marketing team at Instacart
• This role offers the chance to make a rapid impact by overseeing the performance of acquisition channels across US and Canada
• You'll play a key role in analysis, solving complex problems, and crafting strategic suggestions to advance the business
• In this capacity, you will work cross-functionally with various Instacart teams and partners, including Meta, Google, & more, to explore and implement cutting-edge marketing technologies
• Performance Marketing accelerates top line business growth by driving highly qualified traffic to Instacart properties via Paid, Owned and Organic channels, as efficiently as possible
• We promote growth across each stage of our customer lifecycle by leveraging our earned channels (Email, Push, In-App, etc) as well as performance marketing channels (SEM, PLA, Paid Social, Affiliate, Connected TV, etc)
• Oversee substantial budgets across performance marketing channels such as Paid Social and Shopping, with expertise in product feed management
• Work in conjunction with budget stakeholders to ensure alignment and campaign success in a fast-paced and dynamic environment
• Collaborate extensively with internal cross function teams and external agencies to fine-tune media purchasing, aiming to understand and execute on marketplace trends & seasonal events and to meet ambitious growth objectives efficiently
• Hands-on responsibility with improving campaign metrics and meeting goals, such as CPA, ROI, ROAS, LTV, and CAC
• Generate channel forecasts and deliver budget recommendations, displaying the flexibility to adapt strategies quickly in light of new insights
• Construct and manage experimentation roadmap to optimize performance, including A/B creative testing, incrementality tests, and bidding algorithm tests
• Recommend and plan tests for potential new channels/product features to unlock additional audiences and inventory for growth acceleration
• Bringing your creative experience and marketing insights to boost our strategies
• Independently and proactively troubleshoot and resolve campaign issues