Paid Social Performance Marketer, ProWritingAid

• Have 5+ years deep, hands-on experience managing and scaling campaigns within Meta Ads and Google Ads (specifically YouTube)
• Are exceptionally proactive—a self-starter who is entirely comfortable getting things done independently, while equally capable of marshalling resources and driving project timelines with other team members
• Possess strong analytical skills: you understand AB testing and statistical significance. You can identify factors that might skew test results. You’re comfortable performing mid-to-large-scale data analysis in Excel or Google Sheets, using features like Pivot Tables and VLOOKUPs
• Are curious. You look beyond industry benchmarks; you look beyond surface-level results. You want to know the *why* behind the data
• Are a strong communicator. You can present back to the marketing team, the wider company, and the Leadership team confidently and clearly—and get them impassioned about your channels
• Are a native-level English speaker based in the UK, Europe, or a compatible US timezone
• Have proven experience exploring, launching, and scaling performance campaigns on alternative paid platforms (e.g., Reddit Ads, TikTok Ads)

Desirable

• We are looking for an end-to-end operator to take complete ownership of our paid social channels. You won't just be tweaking settings in an ad manager; you’ll be the driving strategic force behind growing our paid activity on Meta and YouTube, while actively investigating and launching campaigns on emerging platforms like TikTok Ads
• This is a fully 360-degree role. You’ll be responsible for ideating fresh campaign concepts, project managing internal team members to secure creative assets (videos, images, copy), building out campaigns directly within the platforms, optimizing performance, and conducting deep-dive reporting to iterate and try again
• You’ll report to marketing leadership, working closely with our creative and content functions to ensure our paid acquisition engine runs efficiently at scale
• **Not a passive platform management role:** Though you’ll be hands-on inside the ad platforms, you’ll be launching campaigns and tests that *you* have ideated, and *you* have pitched—to see how they perform
• **Not a pure creative or copywriting role:** While you’ll conceptualize ads, you will marshal other team members to produce videos, images and copy—you don’t need to produce it yourself
• **Not just basic reporting:** You’ll need to be able to dive deep analytically, to pull out meaningful insights and trends to inform your strategy—not just reading surface-level platform metrics