Social Media Manager, Overtime
Women's Basketball
$65-75k
+ Equity
Youth-focused sports network
Be an early applicant
Youth-focused sports network
501-1000 employees
Be an early applicant
$65-75k
+ Equity
501-1000 employees
Company mission
To build disruptive new sports leagues aimed globally at the next generation of sports fans and athletes.
Role
Who you are
- 3+ years of professionally managing and posting on multiple social media accounts
- You love editing content social content and have experience with Adobe Premiere
- You understand and can communicate in Overtime’s voice and have a strong interest in women's basketball
- Digitally native: constantly on Twitter, Instagram, TikTok, YouTube, Facebook, and on the lookout for new, exciting platforms
- Detail-oriented. Amazing proofreader who always checks their work
- Down to hustle - this role requires regular nights and weekends
- Problem-solver and self-starter
- Flexible in adapting to changing timelines and deliverables
- Proactive, positive team player, able to help guide projects from ingest to delivery
- Bonus for experience with Photoshop and video editing software like Premiere and After Effects
What the job involves
- Overtime is hiring a Social Media Manager that will support publishing efforts across multiple platforms, while also contributing to the growth of our women's basketball accounts
- Publish content to our social platforms with a focus on Women's basketball content, supporting our programming efforts across Twitter, Instagram, TikTok, and more
- Edit recaps of video highlights and pull user generated content to publish on Overtime social channels
- Review content before it’s posted from proofreading and spell-checking to QCing videos
- Work collaboratively with a cross-functional team across OT to align the content we post with the strategy in place
- Strategize with the Head of Social Media and social team
- Curate content to be posted
- Sweat the nitty, gritty details of everything we put out on social
Our take
Gen Z prefers short-form highlights content to full sports league matches, and tight NBA licensing restrictions mean that independent content platforms can’t trim matches to cater to this younger audience. Overtime saw this problem and turned it into a market opportunity.
It has built a short-form content empire around unlicensed amateur sports leagues, with a focus on basketball. It has a substantial multi-platform presence across social media, featuring reality-TV-style dispatches and shows focused on up-and-coming players with strong viral potential.
The brand now has over 100M followers, most of them Gen Z or younger Millennials, and its videos rack up well over 3B views each month. This brings in substantial ad revenue for Overtime, supplemented with merchandise sales. It has also recently ventured into the NFT space with its partnership with Magic Eden.
The company has also launched its own youth basketball league and pulled in high-profile backers including Jeff Bezos, Drake, and Kevin Durant, which is remarkable progress for the still relatively young company. With a comfortable and unchallenged position in this niche, Overtime looks set to continue building out a leading platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2022
$100m
SERIES D
Apr 2021
$80m
SERIES C
Total funding: $240.7m
Company HQ
Dumbo, NY
Articles
Leadership
Dan Porter
(CEO)Worked in Music Business Development at BMG and Virgin USA, and served as CEO at social game company omgpop. Also worked in Senior roles at Zynga and worked at William Morris Endeavor as Head of Digital. Current an Adjunct Professor at NYU.
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