Marketing & Growth Strategist, Vox Media
The Verge
$80-90k
Independent media company
Be an early applicant
Independent media company
1001+ employees
Be an early applicant
$80-90k
1001+ employees
Company mission
To shape the future of the media industry.
Role
Who you are
- We are seeking someone highly experimental, with a test-and-learn mindset and a strong sense of curiosity and creativity — comfortable launching quickly, iterating based on data, and continuously testing new approaches to drive measurable growth
- The ideal candidate is equal parts strategic marketer, persuasive communicator, and savvy connector — someone who understands how to plan and execute campaigns, amplify moments across channels, and turn audience attention into measurable growth
- 3-5 years of experience in growth marketing, communications, audience development, or public relations — ideally within digital media, technology, or culture
- Demonstrated experience driving subscription and/or registered user growth
- Proven success pitching and securing amplification through influencers, newsletters, media, or creators
- A strong network of media, newsletter, and creator contacts within the tech ecosystem
- Deep understanding of the creator and influencer landscape, including platforms such as TikTok, Instagram, and Substack
- Exceptional writing skills — from conversion-focused marketing copy to polished pitch narratives
- Data-literate and comfortable translating performance insights into strategy
- Creative, strategic, highly organized, and comfortable operating in a fast-moving editorial environment
- Deep familiarity with The Verge’s voice, audience, and coverage areas
What the job involves
- The Verge is seeking a Marketing & Growth Strategist to drive growth for its paid subscription and podcast portfolio
- They will be accountable for accelerating subscriber acquisition, registered user growth, and long-term audience loyalty
- And they will play a critical part in expanding the reach, engagement, and cultural impact of the Verge podcasts — translating listening into deeper relationships with our audience through thoughtful, high-impact marketing campaigns
- This role sits at the center of audience growth and brand storytelling, working closely with editorial leadership, audio, audience development, product, and revenue
- Lead end-to-end campaign development, from positioning and messaging through launch, optimization, and reporting
- Write compelling, conversion-focused copy across newsletters, landing pages, paid media, social promotion, and on-site placements
- Align marketing initiatives with editorial franchises, major features, product launches, and events
- Manage marketing and testing budgets, including paid acquisition spend
- Define and track KPIs related to subscriber growth, registered user acquisition, conversion rate, CAC/CPA, retention, and ROI
- Analyze performance data and proactively identify optimization opportunities
- Report on impact clearly and connect storytelling to measurable business outcomes
- Develop and execute multi-channel campaigns to drive subscription acquisition and registered user growth
- Partner with Product and Audience teams to optimize on-site conversion funnels (paywalls, landing pages, registration prompts, inline modules, etc.)
- Identify high-intent audience cohorts and growth levers using audience and performance data
- Partner with Newsletter strategist to support lifecycle marketing initiatives including onboarding, engagement, retention, and winback programs
- Translate editorial tentpoles and major moments into subscription-driving campaigns
- Own marketing strategy for The Verge’s podcast portfolio, with a focus on expanding reach, increasing listenership, and driving repeat engagement
- Develop go-to-market plans for new shows, series launches, and key episodes — including positioning, rollout strategy, and cross-channel promotion
- Lead distribution and amplification efforts across platforms (Apple Podcasts, Spotify, YouTube, social, and on-site), optimizing for discovery and sustained growth
- Identify and activate growth levers such as cross-promotion, creator collaborations, newsletter integrations, and off-platform partnerships
- Partner with Audio and Editorial teams to package episodes and franchises in ways that maximize cultural relevance and shareability
- Lead communications strategy for major Verge projects and tentpole moments
- Pitch Verge stories, talent, and franchises to newsletters, media, and platforms to drive reach and impact
- Build and manage relationships with creators, influencers, and media partners across tech and culture
- Identify and execute amplification opportunities through partnerships, collaborations, and digital activations
- Position Verge talent as leading voices through media opportunities, guest bookings, and speaking engagements
- Develop concise press materials, bios, and narratives that elevate brand and talent authority
Application process
- If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch!
- We’ve hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers
Our take
Whilst magazines and newspapers are not as popular as they once were, digital journalism is alive and well. However, many people feel that digital content is becoming less natural and informative, and instead has become focused on sensationalism and ‘click-bait’ as a means of advertising.
Vox Media publishes media across various digital platforms, focussing on providing insightful and informative journalism through storytelling, commentary, and cultural conversation. Whilst the company's editorial networks are meant for entertainment purposes, they do this through a means that increases awareness and interest of affiliate brands.
Marketing through digital publishing is nothing new, but Vox Media has an interesting perspective by producing content that inspires readers to follow up on a brand, rather than suggesting they do. With numerous acquisitions at its back, and substantial investment to play with, the company will doubtless continue to scale its brands and operations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2015
$200m
SERIES F
Dec 2014
$46.5m
SERIES E
Total funding: $307.7m
Company benefits
- Work from home opportunities
- Comprehensive and inclusive physical and mental healthcare
- 401k program for eligible employees
- Learning and development opportunities
- Employee-assistance programs
- Flexible arrangements depending on job responsibilities
- Generous paid time off
- Expansive parental leave
Company HQ
Dupont Circle, Washington, DC
Leadership
Jim Bankoff
(Chairman & CEO)Jim served as President of Netscape for 2 years before joining Aol as President in 2000. They left after over 6 years to serve as Senior Advisor of Providence Equity Partners and co-found Vox Media in August 2008.
Salary benchmarks
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