Head of Events and Field Marketing, LaunchDarkly
$129-210k
Salary dependent on location. + 10% Bonus Target and RSUs for all
More information about location
Feature management for software teams
Be an early applicant
Feature management for software teams
501-1000 employees
Be an early applicant
$129-210k
Salary dependent on location. + 10% Bonus Target and RSUs for all
More information about location
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- The ideal candidate brings deep event experience in the DevOps industry, a strong grasp of enterprise sales dynamics, and a bias for action
- Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience
- 7+ years of event management and field marketing experience including managing a team of individual contributors
- Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs
- Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce)
- Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences
- Experience working with global, remote teams and collaborating with cross-functional stakeholders
What the job involves
- We are seeking a strategic, results-driven Head of Events and Field Marketing to lead field marketing across the Americas, own our global third-party event strategy, and partner with field teams to drive business results
- This role has significant influence on pipeline health, brand presence, and GTM execution
- This individual will build and execute all in-person experiences — from third-party conferences to LaunchDarkly-organized field events and a multi-city roadshow — that engage target buyers, drive pipeline, and shape our brand perception
- Manage and develop a team of field and event managers, establish team operating norms, establish team operating norms, and implement departmental policies and procedures that support consistent event execution
- Manage the events and field marketing budget, supporting planning and forecasting activities and tracking spend across programs in alignment with approved plans
- Execute the regional third-party event program end-to-end from preparation and activation to follow-up and reporting in support of brand awareness, buyer engagement, and pipeline goals
- Build and implement the owned field event program, following established processes and playbooks to enable the field team to deliver consistent, high-quality engagements
- Develop and lead an ongoing roadshow that deepens buyer and influencer understanding of our product's unique value across key markets
- Partner with sales and GTM leadership to prioritize markets, build account-level intelligence by territory, and develop coordinated field plans
- Work with executives to design in-person experiences that expand relationships higher and wider within target accounts
- Collaborate with internal thought leaders to develop content plans aligned to corporate messaging and positioning
- Drive coordinated, multi-channel activations before and after every event to maximize impact
- Report on the performance of each event, identifying areas for improvement and areas to accelerate based on results
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
Demonstrating its value to businesses, the platform is used by the likes of IBM, Intuit and Atlassian. Recently it has seemed to focus on further scaling its growth as it develops towards being a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Lakeside, Oakland, CA
Leadership
Edith Harbaugh
(Co-founder, Executive Chair & CEO)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(Co-founder & CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
Share this job
View 35 more jobs at LaunchDarkly