Senior Data Scientist, Kajabi
Marketing
$130.5-174k
Plus bonus
5 days a week in office (Newport Beach, CA)
Knowledge commerce platform for entrepreneurs
Be an early applicant
Knowledge commerce platform for entrepreneurs
201-500 employees
Be an early applicant
$130.5-174k
Plus bonus
5 days a week in office (Newport Beach, CA)
201-500 employees
Company mission
To enable online entrepreneurs to find success through powerful tools that elevate and grow their businesses.
Role
Who you are
- 7+ years in data science or analytics, with deep experience in performance marketing, growth analytics, attribution, or forecasting—preferably in a SaaS or digital subscription business
- Expert knowledge of SQL and Python (R optional)
- Hands-on experience building production-ready models for:
- Multi-touch attribution
- Media mix models / regression-based MMM
- Incrementality / causal inference
- LTV, CAC, retention, and forecasting
- Strong understanding of digital marketing channels (paid social/search, display, affiliates, lifecycle), conversion funnels, and marketing measurement challenges
- Proven ability to communicate technical concepts to non-technical stakeholders and influence investment decisions
- Strong analytical skills with a proactive mindset for identifying growth opportunities and efficiency improvements
What the job involves
- We are seeking a Senior Data Scientist specializing in Marketing Analytics to elevate Kajabi’s growth engine through rigorous measurement, attribution, and forecasting
- In this high-impact role, you will lead the vision and execution of our marketing data science strategy—empowering Marketing, Growth, and Finance teams with the models, insights, and frameworks needed to make confident, data-driven investment decisions
- You will own advanced modeling across attribution, incrementality, media mix modeling (MMM), customer lifetime value analysis, and forecasting to enable Kajabi to deploy marketing spend efficiently and maximize ROI
- Lead the design, implementation, and maintenance of multi-touch attribution (MTA), incrementality testing, and media mix modeling (MMM) to quantify channel effectiveness and guide investment decisions
- Build frameworks to evaluate both paid and organic growth levers (e.g., paid social, paid search, influencer, lifecycle, affiliates, SEO)
- Develop predictive models for CAC, LTV, and payback windows, partnering closely with Finance to align with revenue goals
- Build forecasting models for acquisition, spend efficiency, and conversion funnels
- Work closely with Marketing, Growth, Finance, and Product to define KPIs and measurement approaches that align to Kajabi’s OKRs
- Translate complex modeling output into simple, compelling recommendations for senior leadership
- Partner with Growth and Lifecycle teams to design and analyze A/B tests, holdout experiments, geo-tests, and uplift modeling
- Establish best practices for experimentation, measurement, and statistical rigor across the marketing org
- Collaborate with Data Engineering and Analytics Engineering to ensure data pipelines, identity resolution, and event schemas effectively support attribution and marketing analytics workflows
- Advocate for clean, scalable datasets powering marketing insights and models
- Serve as the marketing data science thought leader—shaping how Kajabi invests in acquisition, retention, and lifecycle programs
- Present forecasts, risks, and recommendations to senior leaders to guide strategic decisions
Our take
Kajabi is a monetization platform that provides creators with a chance to turn their learning concept into a polished digital product - whether that's a course, membership, podcast, coaching program, newsletter, or even a full community.
Kajabi solves the issue of convoluted business functions by providing many of the tools needed in one simple place; including payment integration, forecasting, progress tracking, a visual builder, and more. It supplies a range of plans to suit creators with audiences of varying sizes, allowing a range of users to turn their knowledge into income.
Kajabi has helped its customers build hundreds of thousands of products and secured an impressive amount of funding towards growing the business. Its acquisition of Vibely, a platform for creators to build and lead vibrant communities, further contributes to the platform's ability to enable creators to manage and build their businesses as they want.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (1 round)
May 2021
$550m
GROWTH EQUITY VC
Total funding: $550m
Company benefits
- Fully paid health benefits
- Flexible vacation policy
- HSA contribution
- Generous company 401k matching
- Equity
- Free training resources
- Fitness incentive package
- Paid parental leave
- A fully-stocked office kitchen
- Nitro cold brew on tap
Company HQ
Quail Hill, Irvine, CA
Leadership
Ahad Khan
(CEO)Joined Kajabi in 2020 as COO and CFO before becoming the CEO in 2021. Previously a Senior Director of Business Operations and Programs at Microsoft, the COO and CFO at MileIQ, and the Vice President of Business Operations at Kiwi, Inc.
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