Director of Growth Marketing, Vim

• A data-driven marketing leader with a proven ability to develop and scale growth strategies in B2B environments
• A hands-on executor who can dive into the details while maintaining a strategic focus
• An experienced collaborator who thrives in a cross-functional, fast-paced environment
• A creative thinker with a customer-first mindset who understands how to connect marketing efforts to business outcomes
• 7+ years of experience in growth or demand generation marketing, with a focus on B2B SaaS companies
• Background in healthcare technology or B2B healthcare experience
• Ability to lead with an AI strategy and mindset for day-to-day operations
• Proven track record of developing and executing successful demand generation and ABM campaigns
• Deep expertise in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
• Strong analytical skills with the ability to interpret data, derive insights, and translate them into actionable strategies
• Expertise in digital marketing channels, including paid search, paid social, content marketing, and SEO
• Demonstrated ability to lead and scale high-performing marketing teams
• Experience managing marketing budgets and ensuring measurable ROI on campaigns
• Located in the NYC area with the ability to come to the office 3 days a week

Desirable

• As the Director of Growth Marketing at Vim, you will own the planning and execution of growth initiatives that drive customer acquisition, retention, and revenue for our healthcare solutions
• This is a high-impact, hands-on role where you’ll develop and scale growth strategies across digital marketing, demand generation, account-based marketing (ABM), and lifecycle marketing
• You’ll work closely with cross-functional teams to ensure seamless alignment with Vim’s mission to transform healthcare
• You will lead and manage Vim’s growth marketing efforts, defining and executing data-driven strategies to generate pipeline, nurture leads, and convert prospects into loyal customers
• You will establish a performance marketing engine that combines creativity and analytics, ensuring sustainable and scalable growth for our B2B healthcare business
• Strategic Planning: Design, plan and execute the overall growth marketing strategy, aligning closely with sales, product marketing, and customer success teams to achieve business goals
• Demand Generation: Develop and optimize multi-channel campaigns (email, paid media, SEO, content, and more) to drive lead generation, pipeline growth, and revenue
• Account-Based Marketing: Build and scale an ABM program targeting key accounts and decision-makers, leveraging personalized campaigns to accelerate the buyer’s journey
• Marketing Analytics: Implement robust analytics to measure campaign performance, uncover insights, and inform future strategies; provide detailed reporting on KPIs to leadership
• Lifecycle Marketing: Create and manage lifecycle programs to nurture leads, onboard new customers, and drive retention and upsell opportunities
• Cross-Functional Collaboration: Partner with product marketing, sales, and customer success to ensure alignment and consistency across all campaigns and touchpoints
• Budget Ownership: Manage the growth marketing budget, ensuring efficient allocation of resources to maximize ROI
• Experimentation: Drive continuous testing of new channels, messaging, and strategies to identify innovative opportunities for growth