Marketing Enablement & Technology QA Engineer, Instacart

• 3–5 years of hands-on QA or QA management experience, ideally with exposure to CRM or marketing automation systems
• Demonstrated experience testing campaigns across CRM surfaces (email, push, SMS)
• Comfort with HTML/CSS to troubleshoot formatting and validate mobile rendering
• Familiarity with at least one CRM platform such as Braze, Salesforce Marketing Cloud, or Responsys
• Strong organizational and process skills; ability to manage multiple campaigns at once
• Effective communicator with the ability to collaborate across marketing, creative, and engineering partners

Desirable

• As a QA Engineer, you will own the end-to-end validation of marketing campaigns — spanning rendering, targeting, personalization, and experimentation — while also shaping protocols, checklists, and lightweight automation that help the team scale
• You’ll partner closely with CRM, Operations, Engineering, and Creative to streamline QA workflows and improve delivery speed without compromising quality
• This is a highly cross-functional role where attention to detail, process discipline, and customer empathy are equally critical
• Execute end-to-end QA on CRM campaigns across email, push, SMS, and in-app — including rendering, segmentation, links, personalization logic, and state-based targeting (ie. shopper vs customer, logged in vs out)
• Establish QA protocols, checklists, and processes that standardize quality reviews across campaign types and channels
• Leverage CRM tools (Braze, Salesforce Marketing Cloud, etc.) and light scripting to validate content, personalization tokens, and delivery logic
• Partner with CRM Ops and Lifecycle Marketing to streamline campaign QA processes and reduce pre-launch friction
• Conduct regression and spot checks when new features or campaign surfaces are launched
• Identify opportunities to reduce manual effort by introducing templates, macros, or tool-native automation