Conversion Optimization Manager, Tipalti
6 Month Contract
AI-powered platform for finance automation
Be an early applicant
AI-powered platform for finance automation
1001+ employees
Be an early applicant
1001+ employees
Company mission
To make it as easy as possible for employees and suppliers to collaborate with finance.
Role
Who you are
- 4+ years of hands-on CRO experience - you can own a program independently from day one
- Direct experience with Amplitude Experiment and Amplitude Analytics (required)
- Familiarity with Segment (Twilio CDP) for behavioral audience building and targeting
- Strong analytical fluency: funnel analysis, CVR diagnosis, and test result interpretation
- Experience with Google Tag Manager, GA4, and Salesforce reporting
- Comfortable working cross-functionally with web, design, and demand gen teams
- Clear, concise communicator - you lead with the insight and the action, not the detail
- B2B SaaS or fintech experience preferred; ability to understand a complex buying journey is essential
What the job involves
- We're looking for an experienced CRO contractor to maintain the momentum of our established experimentation program
- This is a hands-on execution role - the strategy, infrastructure, and reporting frameworks are in place
- You'll own day-to-day program operations, keep the test roadmap moving, and ensure conversion performance across our key web surfaces stays on track
- The ideal candidate is a CRO practitioner who can onboard fast, work independently, and hand back a healthy, well-documented program at the end of the engagement
- Please note this is a full time, fixed term 6 month contract
- Experimentation Program Continuity
- Execute against the existing A/B test roadmap using Amplitude Experiment launching, monitoring, and analyzing tests with minimal ramp time
- Maintain test backlog prioritization based on CVR impact and traffic volume
- Ensure statistical rigor: sample sizing, significance thresholds, and clean result interpretation
- Document all test results, learnings, and winning variants for program continuity
- Support high-visibility web launches with testing validation and pre/post conversion analysis
- Collaborate with agency and internal stakeholders
- Conversion Performance Monitoring
- Own weekly and monthly CVR reporting by channel (paid, organic, direct) using Amplitude and Hockeystack dashboards
- Flag funnel anomalies and conversion drops proactively - diagnose root cause and recommend corrective action
- Implement quick-win, non-test CVR improvements (copy updates, UX fixes, form optimizations) as needed
- Maintain reporting cadence and stakeholder visibility throughout the engagement
- Personalization & Audience Targeting
- Leverage existing Segment (Twilio CDP) audience segments for on-site personalization and support development of playbooks
- Collaborate with Demand Gen to ensure PPC landing pages are aligned with campaign messaging and audience targeting
- Support high intent page and GTM testing and validation across the business
- Support any intent-based targeting initiatives in flight during the contract period
- Cross-Functional Coordination
- Serve as the day-to-day CRO point of contact for Web Dev, Design, Demand Gen, Product, and Marketing Ops
- Partner with Marketing Ops to maintain Salesforce attribution integrity for web-influenced pipeline
- Communicate test status, CVR performance, and key findings clearly and concisely to marketing leadership
- Handoff & Documentation
- Maintain thorough documentation of all active tests, decisions, and program status throughout the engagement
- Deliver a clean end-of-contract handoff: test history, roadmap status, personalization playbooks, and open items
Our take
Digital finance innovations across the last decade have dramatically changed how financial operations are conducted, with businesses managing their payables workloads digitally. Despite such innovations, many workflows are still conducted manually, leading to time-consuming, repetitive and inefficient workflows.
Tipalti provides a global payments, accounts payable and purchase order automation platform, with tools for each area to reduce manual workflows and optimize operations. The platform’s functionalities are designed to be flexible for the scaling of growing businesses, helping to optimize financial visibility, efficiency and control without the need for business infrastructure changes.
Whilst individual platforms exist for these functions, Tipalti has recognized that businesses do not want to juggle fragmented software solutions inefficiently, and delivers everything in one place. It continues to develop its offering, with a recent influx of funding supporting the incorporation of agentic artificial intelligence capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2023
$150m
GROWTH EQUITY VC
Dec 2021
$270m
SERIES F
Total funding: $766m
Company benefits
- Hybrid work model
- Equity packages
- Company events
- Collaborative work spaces
- Opportunities for professional growth
- Inclusive community
- Global opportunities and exposure
- Authentic colleagues
- Autonomy
Company HQ
Town Center, Foster City, CA
Leadership
Chen Amit
(Founder & CEO)General Manager of ECI Telecom from 1998 to 2000. Experience as CEO of Atrica.
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