Senior Data Analyst, Plenty of Fish

Monetization

CA$116-130k

+ Employee stock purchase plan

SQL

Python

Mid and Senior level

Vancouver

More information about location

3+ days a week in office (Downtown Vancouver)

Online dating platform

Be an early applicant

Online dating platform

101-200 employees

B2CSocialDatingCommunity

Be an early applicant

CA$116-130k

+ Employee stock purchase plan

SQL

Python

Mid and Senior level

Vancouver

More information about location

3+ days a week in office (Downtown Vancouver)

101-200 employees

B2CSocialDatingCommunity

Company mission

To find new ways for singles to connect while easing the pressures of dating.

Job

Company

Role

Who you are

You’ll thrive in this role if you’re a strategic thinker who’s comfortable operating in ambiguity, can move fast, and proactively identify opportunities for impact
3+ years in a data analytics role, preferably in consumer tech, e-commerce, gaming, or other revenue-driven platforms
Experience working with raw telemetry event data and datasets with 100M+ rows
Expertise in A/B testing design, execution, and interpretation
Proficiency in SQL, and experience using Python for advanced analytics
Strong business acumen and product intuition—you understand the “why” behind the data
Excellent communication skills, you’re confident presenting insights to cross-functional teams and leadership
Comfortable working in gray areas, self-starting, and taking initiative without waiting for explicit direction

What the job involves

We’re looking for a Senior Data Analyst to join our Monetization Pod, driving business-critical insights and shaping the future of how Plenty of Fish creates value for users and the company.
As a key player in an experimentation-driven environment, you’ll work closely with Product Managers, Engineers, Designers, and cross-functional teams to drive revenue growth, optimize pricing and feature uptake, and identify new monetization levers
You’ll also collaborate with analysts across engagement, marketing, and trust & safety to ensure a unified view of the user experience
Monetization Experimentation – Design and analyze A/B tests to optimize pricing strategies, feature adoption, and subscription conversion
Insight Generation – Analyze large-scale datasets to identify monetization opportunities, behavioral patterns, and friction points
Strategic Storytelling – Translate complex data into compelling, actionable insights for cross-functional teams and senior leadership
Opportunity Discovery – Drive impact by proactively identifying new questions and value areas before they’re asked
Cross-Functional Impact – Work with Engagement, Marketing, and Trust & Safety pods to balance user experience and monetization goals
Fast Execution – Adapt quickly, iterate on analyses, and prioritize ruthlessly in a dynamic environment with evolving business needs

Our take

Online dating is one of the areas that has seen renewed growth as virtual interactions are increasingly replacing physical interactions. Plenty of Fish is an online, easy to use, dating app that has established a strong presence for consumers on the dating scene. It offers its customers a diverse community of single people to choose from.

Unlike several of its competitors, Plenty of Fish has become a singles’ favorite because it allows them to view matches and send messages between users for free. Since becoming part of the Match family (along with Match.com, Tinder, and Hinge), the platform has been able to keep up its low-barrier model for its users.

Plenty of Fish has grown to a massive 150+ million registered user count. It boasts users in over 20 countries and across 11 languages. The company remains one of few steady-state dating platforms, and is poised to keep increasing over the coming years.