Senior CRM Manager, Wise

• This role is ideal for candidates with mid-level experience who are passionate about driving product adoption and brand awareness. If you have Liquid and SQL experience and know how to use Braze this is an added bonus but it’s by no means required
• Senior level experience in a CRM role, with strong focus on segmentation, lifecycle management and stakeholder engagement
• Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision
• Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms
• End-to-end planning, development and execution of large-scale engaging lifecycle campaigns
• Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation
• Excellent verbal and written communication skills and strive to have a customer-first mindset
• Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance
• Technically-savvy with a creative eye. You’re comfortable with technical matters, but you also care about how your comms look and what message you send to your customers
• Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance

Desirable

• So we’re looking for a Senior CRM Manager to join our CRM team and lead CRM strategy and implementation for our Key Customer segments. The Sr. CRM Manager will own, shape and deliver an effective communications strategy for Wise’s customers: from engaging and exciting product launches, to testing and building our lifecycle communications
• The role will be based in London and will deliver best-in-class customer communications. The role will report into the London CRM team and follow the processes and practices agreed within the CRM team
• CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business
• We’re problem solvers - we work with our Product, Marketing Tech, Analytics, UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages)
• As an individual contributor, you will excel in both strategic planning and hands-on execution for our Key Customers through CRM channels
• Develop and manage our Key Customers CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives. This role involves collaborating closely with Partnerships & Affiliates and Referrals teams to implement strategic approaches for these two important areas
• Manage internal technical and non-technical stakeholder communication (Product Managers, UX Researchers, Designers, Copywriters, Engineers, Analysts, Product Marketing Managers etc.)
• Utilise data-driven insights to segment our customers effectively, ensuring that each segment receives tailored and relevant communication and offerings
• Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation
• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey
• Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors
• Responsible for email calendar management, deliverability and monthly reporting
• Implement the localisation process for Wise’s international campaigns
• Maintain and implement a clear A/B testing plan