Sales Director, Fable
CA$300-350k
OTE
1-2 days a week in office
Accessibility testing
Be an early applicant
Accessibility testing
201-500 employees
Be an early applicant
CA$300-350k
OTE
1-2 days a week in office
201-500 employees
Company mission
Fable's mission is to help digital teams engage people with disabilities in research and on-demand user testing
Role
Who you are
- 5+ years in Enterprise full-cycle sales: You’ve owned the process from prospecting to close with large customers
- Experience building and managing Enterprise AEs: You’ve hired, coached, and grown Enterprise reps before
- Fluency in a few sales methodologies: You don’t just know the acronyms—you use them to structure deals and coach your team
- Proven outbound success: You’ve built or scaled outbound motions that reliably create qualified pipeline at the enterprise level
- A track record of closing big deals: You can point to complex enterprise wins and explain how you led the team to get them over the line
- If you believe that you match the majority of this job description, we highly encourage you to apply!
What the job involves
- We’re looking for a Sales Director to lead our Enterprise sales team at Fable
- You’ll roll up your sleeves, coach a small but mighty team, and personally help close strategic deals with some of the world’s largest organizations
- Lead a team of up to 7 Enterprise AEs & BDRs: Set clear goals, run thoughtful 1:1s, and create a culture of accountability and support
- Own new outbound-driven revenue: Build and refine our outbound motion, from target account lists to messaging and touch patterns
- Drive the full sales cycle: Guide the team from first meeting to signed contract, making sure we have healthy pipeline, smart deal strategy, and clean handoffs
- Co-sell on key opportunities: Join calls, help shape proposals, navigate stakeholders, and be hands-on in closing complex enterprise deals
- Coach, train, and level-up the team: Run training on sales methodologies, give clear feedback, and support each rep’s growth
- Manage performance: Monitor pipeline, forecast accurately, address gaps early, and recognize wins often
Our take
Assistive tech is not yet sufficiently watertight or widespread to ensure good digital experiences for the 1 Billion people who live with disabilities globally. The team at Fable work with companies to help remedy this: they connect companies with assistive tech users so the businesses can accelerate their accessibility R&D, whilst offering employment opportunities to people living with disabilities. The company also offers accessibility upskilling.
Disability-friendly products are thin on the ground, and successfully creating them would give companies a real market edge. Plus, with social and regulatory pressure making inclusivity an increasingly top priority, adopting sound accessibility design early would give companies a real head start.
It’s perhaps not surprising that large clients in tech and e-commerce have been among the first to jump on board with Fable, the likes of Slack, Shopify, and Walmart can’t afford to be caught lacking on these issues. It is, perhaps, surprising that competition is, for now, relatively light. Fable will need to leverage this position before it’s scooped by other startups.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2024
$25m
SERIES B
May 2022
$10.5m
SERIES A
Total funding: $37.1m
Company HQ
The Junction, Toronto, ON
Leadership
Abid Virani
(COO)Worked for seven years in business development and design at Raindrop Hearing Clinic, following a Master's degree in Inclusive Design at OCAD University. Also has experience in film and documentary production/directing.
Alwar Pillao
(CEO & Co-Founder)A Master's graduate in Inclusive Design, who went on to work as an accessibility expert for the Ontario Ministry of Education. Subsequently held various UX roles, both freelance and at Rogers Communications.
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