Senior Director of Growth Marketing, Lending Club
$211-245k
More information about location
3 days a week in office
Online personal loans
Open for applications
Online personal loans
1001+ employees
Open for applications
$211-245k
More information about location
3 days a week in office
1001+ employees
Company mission
To transform the banking system to make credit more affordable and investing more rewarding.
Role
Who you are
- 12+ years of experience in paid acquisition or growth marketing, with at least 8 years in a leadership role
- Proven success scaling paid media programs in a B2C environment; fintech or financial services experience strongly preferred
- Deep understanding of performance marketing metrics (CAC, LTV, ROAS, payback) and media measurement methodologies (MMM, MTA, geo-holdouts)
- Experience managing both digital and traditional media channels
- Strong analytical acumen and comfort working with data science, finance, and analytics teams
- Excellent leadership, communication, and cross-functional collaboration skills
- Bachelor’s degree or higher in Marketing or related field; or equivalent work experience
What the job involves
- We’re looking for a strategic, data-driven, and innovative Sr Director of Paid Growth Marketing to lead our paid acquisition efforts across digital and offline channels. This leader will own the strategy, execution, and optimization of our paid media programs to drive efficient customer acquisition, remarketing, and cross-sell programs that drive revenue growth
- You’ll lead a high-performing team of channel experts and collaborate cross-functionally with analytics, finance, creative, and product marketing to scale LendingClub’s member base while maximizing ROI. You’ll work closely with Product, Data, Brand, and Marketing teams to drive cross-functional alignment and impact
- Own and optimize a multi-million dollar paid media budget across channels including paid search, paid social, programmatic, and offline (TV, audio, direct mail, etc)
- Develop and execute a robust experimentation roadmap to test new channels, creatives, and audience strategies
- Build and refine bottom-up forecasts and performance scenarios in partnership with Finance and Analytics
- Lead and mentor a team of paid media managers and agency partners, fostering a culture of performance, learning, and innovation
- Implement advanced measurement frameworks including smart bidding, MMM, MTA, and data clean rooms to improve attribution and decision-making
- Collaborate cross-functionally with Brand, Product Marketing, Analytics, and Creative to ensure alignment on messaging, targeting, and funnel optimization
- Stay ahead of trends in media, martech, and consumer behavior to identify new growth opportunities
Our take
Lending Club is a digital bank offering personal loans, auto loan refinancing, and debt consolidation to help individuals manage their finances. It provides flexible loan terms and competitive rates for a variety of needs, as well as high-yield saving and cash-back checking accounts, designed to help customers grow their money.
Focusing on digital solutions, Lending Club removes traditional brick-and-mortar branches, passing the savings on to customers through low fees and better rates. It connects borrowers with investors in a marketplace model and offers fast loan approvals and competitive interest rates.
To bolster its offering, the company acquired Tally Technologies' intellectual property (IP) to enhance its credit management services. It continues to develop and enhance its products and improve customer engagement in a bid to become a "top of mind" company with more active users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2014
$65m
GROWTH EQUITY VC
Nov 2013
$57m
GROWTH EQUITY VC
Total funding: $332m
Company benefits
- Untracked vacation for salaried employees, which means take it when you need it, and generous paid time off for hourly team members
- A hybrid work model that balances in-office and work from home
- Leading health and safety protocols related to COVID, including complimentary at-home testing kits from Cue Health for those coming to the office
- Up to 16 weeks paid leave for new parents, plus a fully paid, phased return-to-work policy for qualified leaves
- Mothers Rooms and hospital-grade pumps in every LC office
- Generous and varied mental health benefits
- Wellness program with cash incentives — earn up to $75 per month for being active
- Paid volunteer time and donation matching
- Onsite gym, locker room, bike room, and fitness classes (depending on location)
- Café with our own in-house barista
- Stocked pantries with healthy snacks and drinks
- Technology-forward and collaborative office spaces
Company HQ
South Beach, San Francisco, CA
Leadership
Scott Sanborn
(CEO)Previously held leadership positions as the Chief Revenue Officer for publicly traded eHealth Insurance, President of RedEnvelope, Inc., and SVP at the Home Shopping Network. Joined LendingClub in 2010 and has worked as Chief Marketing Officer, Chief Operations Officer, and President before becoming the CEO in 2016.
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